You have just built a business but need to increase sales and gain more clientele. What area of the company should you target?
As your business evolves, so should your brand. Branding increases awareness and aids in developing a business that consumers come to recognize. If your main focus is filling your sales funnel, a consistent branding strategy will help do just that while also improving customer experience.
Success from consistent branding comes in the form of the companies’ return on investment (ROI). Here, Jason Kulpa dives deeper into what it takes to develop a durable brand using both online and offline techniques.
Comprehend your mission and set a foundation
Before trying to affect what other people think about your company, understand how you want them to comprehend your message. The brand image should tie directly to your organization’s mission, sole purpose, and most significant future intentions.
For starters, convey this image through tools such as your logo or website. It should clearly communicate what your company does and set expectations for future customer engagements. It is a smart idea to try and keep your brand image unique and memorable to stand out from the competition to consumers.
Using template websites, samples, and software to develop your customized standard foundation can assist in your brand consistency. Give your employees the tools to steadily communicate your mission and message through pre-established resources they can personalize, such as business card templates that display your overall theme and logo.
Establish and grow a robust, consistent brand culture
The digital age has allowed branding to market worldwide. To utilize this fact to the upmost benefit possible for your company’s brand consistency, innovate a brand that has a single view of the world.
Thanks to technology, we now have a global market at the tips of our fingers through social media and YouTube. Back away from guidelines and grow closer to culture to establish a brand that delivers a single message across multiple international markets.
Generate a consistent brand experience
Once you have established your brand, you want to keep creating a consistent brand experience for your consumers. To maintain your brand, you have to upkeep your identity. However, in the fast-paced immediate world we live in, don’t get too caught up in rushing the process with constant content that will dilute your message. Rushing to maintain your identity through immediate marketing strategies can leave room for error, and rather than creating a consistent brand experience, you might find yourself confusing your audience if a quick marketing push leads to misinterpretation.
A way to avoid a lack of consistency is to establish a standard approval process with your employees. Make sure every brand experience meets everyone’s clearly understood and communicated expectations of what message the company is steadily striving to deliver.
About Jason Kulpa
Jason Kulpa is a serial entrepreneur and the Founder and CEO of UE.co, San Diego’s Fastest Growing Business multi-year award winner, and a Certified Great Place to Work multi-year winner. Mr. Kulpa is a San Diego’s two-time winner of the Most Admired CEO Award of the San Diego Business Journal and also a semi-finalist for the Ernst and Young Entrepreneur award. Under Mr. Kulpa’s leadership, in 2018, his teams volunteered at over 24 events and worked side-by-side to improve the San Diego community. They hosted a gala dinner benefiting individuals with autism, cheered on Special Olympic athletes as they broke their records on the track, and brought school supplies and cold-weather gear to students impacted by homelessness. Jason’s mission to bring awareness, support, and inclusion for special needs causes.