Through graphics, print, and custom detailing, you can easily take your business and customers’ overall experience to the next level. Eye-catching venue graphics, retail signage, custom details, and elements that showcase what your business is about can make all the difference.
This is especially true when you have storefront windows or empty spaces that aren’t being utilized to their full potential.
Remember, first impressions and innovative marketing matter—these two things alone have a significant impact on your bottom line.
Thus, whether you need a custom paint job for your vehicle/fleet or Craftsmen IND environmental and architectural graphics, you should seriously consider sprucing up your brand’s visual appeal.
These minor changes won’t only pay for themselves in the long run, but they also provide quite a few benefits for your business. With that being said, here are a few reasons why graphics and customized detailing benefit retailers and other companies.
Effortless and affordable
One of the main benefits of utilizing graphics and custom detailing is the cost. Most graphics are relatively inexpensive and can be installed/applied in an instant.
Take window or venue graphics. In less than a few hours, you can reinvigorate your brand and display what you have to offer to customers in a fresh way.
Moreover, custom detailing is typically less expensive than getting a brand-new vehicle or fleet, and hoping it conveys your message without any new features.
Likewise, in only a few days, a vehicle can be painted to your liking. As a result, the improvements to your brand and fleet are practically instant.
Furthermore, if you’re looking to display current promotions or new services, choosing to do so this way means you don’t have to pay for additional marketing. Instead, word-of-mouth advertising will do the job for you, thanks to your new graphics/detailing.
Along those same lines, having the noticeable window or front lobby graphics will make your brand stand out. Similarly, if you paint your transportation truck a vibrant color, you can be sure that people will remember who you are.
This is obviously important for business because brand recognition leads to brand awareness. Brand awareness allows your customers to be more comfortable and familiar with your company.
Thus, when faced with the choice between you and your competitor, people are more likely to choose to work with you or go with your product over the brand they don’t know that well.
This is also known as brand preference, which often leads to brand loyalty. Any marketing guru will tell you that brand preference and commitment keep people coming back for more.
Saves time and money
Going with custom detailing and graphics also saves you time and money. For instance, traditional signage typically requires a permit, especially if you want to place it on the sidewalk.
What’s more, most cities have set forth size limitations, on top of everything else. All of these things need to be taken care of just to put up a sidewalk banner or sign, meaning you’ll have to spend more money.
Furthermore, waiting for the city to approve your permit takes time. With window or venue graphics or a fleet wrap, you don’t have to spend the additional time waiting for the go-ahead or come up with the permit costs.
Even if you’re not looking to put up a sign, most marketing strategies or advertisements are multi-layered when it comes to costs. This means you could be spending hundreds of dollars or more regularly just to get some exposure.
Directs your customers
Additionally, if your business is a retail store, graphics and signage can help direct your customers to the right door, aisle, or section. In today’s uncertain times, all those social distancing signs and graphics on the floor are literally keeping your customers safe.
Just stop in any grocery store, and you’ll see people walking past paper signs without even looking at them. But then, when it’s time to check out, everyone is mindful of their designated spot in line, thanks to attention-grabbing signage.
Moreover, window graphics for entrances help keep foot traffic moving in the right direction and help customers remember where they parked. In fact, go into any retailer or store and look at the amount of venue graphics that make everyday life run smoothly. It will astound you.
Enhances the view
Yet another benefit of window/venue graphics is their ability to enhance the view. For example, if your store is across anything with less than optimal curb appeal, you can control what your customer sees while shopping.
Nearby dumpsters, ongoing construction, or whatever it may be can be concealed with the right window display.
However, even if the view from your store is pristine, your windows can still be utilized to show people passing by what your business is about, as well as what sales are happening now.
Furthermore, if you have a larger retail space with several windows or maybe a store located on a corner, venue graphics can direct people to your store or the main entrance.
Likewise, if you’re doing some remodeling and don’t want that to be the first thing people see or wish to inform the public about your new hours, window graphics can help.
Similarly, if you need to create privacy, even within your building, you can. Graphics in open office buildings can allow natural light to come in without exposing everyone to harsh rays from the sun all day long.
Other common office building quick fixes include privacy in glass offices, adding texture to walls, glass doors, and so on. You can even add a little mystery to bars, dining booths, spas, hotel lobbies, areas of the gym, and more.
In general, graphics and custom detailing can be more than an advertising tool. You can improve your business’ overall ambiance with works of art that are visually appealing as well.
However, despite the endless design possibilities, this additional privacy doesn’t have to be in vain. Any space you can add window films or visibility blockers is a space you can use for promotion.
As briefly mentioned, there’s no reason for you to spend thousands of dollars on signage or ad space if you don’t need to. Remember, your sales, promos, and events can all be highlighted in or on your building.
This saves you the additional marketing expense. Plus, it allows your employees to focus on the task at hand, instead of going over the latest promotion details every five minutes.
Nonetheless, if you prefer traditional marketing tactics, utilizing your company space simultaneously will only further drive home your message with your loyal customers and clients.
Double the exposure
With free promotion also comes the opportunity for double exposure. When selecting your window graphics, consider your double-sided options.
If you have a retail store in a mall, perhaps this is a perfect chance to entice your current customers while attracting new ones. Doubling your exposure is a great way to motivate customers to return for semi-annual sales, holiday specials, or events later in the season.
If you’re interested in this extra exposure, keep in mind that double-sided graphics should be opaque and simplistic, so you get your message across clearly.
Well-executed graphics and detailing are also a great way to generate curiosity. If the design grabs people’s attention, they will be more likely to stop to see what you have to offer as an establishment.
Furthermore, if there’s a certain level of mystery or mystique to your design, you’ll be surprised at how many people who wouldn’t normally venture into your store decide to come in.
This same logic applies to an impressive detailing job that also mentions your website or social media accounts.
Highlight your digital marketing
Speaking of your website and social media accounts, the more chances you have to highlight your digital marketing, the better. Make sure you take advantage of this bonus.
Potential customers like to look at your website, Instagram, Facebook, and online reviews in today’s world. Therefore, it only makes sense to offer this information when you can.
Add some catchy hashtags while you’re at it, and don’t forget to provide QR codes for upcoming events. A well-placed QR code can be quickly scanned via a smartphone.
Ultimately, with so many benefits, there really is no reason not to invest in window/venue graphics, custom detailing, and more. What are you waiting for? Make your business pop and increase your sales with ease.
Whether you have a few ideas in mind or would just like a quote, reach out to a Craftsmen Industries specialist in your area today.
An expert team member can assist you with any design questions you may have, schedule a consultation for you, or simply brainstorm design ideas.