Truth be told, the SAP software is a little bit complicated to handle. For SAP consultants, it has become a challenge to be the experts many companies around the world need. The main problem is not the software itself, but the way actual SAP consultants have learned how to use it. SAP consultants who learned […]
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does […]
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