When it comes to writing business to business (B2B) content, keeping it interesting can sometimes feel like a task. However, content creation is important to any business with an online presence to drive leads and create positive SEO value. With the right strategy in place, you can create content that brings value to readers, encouraging […]
Meetings serve an important purpose in the workplace: Getting everyone on the same page in terms of goals and action items. But it’s entirely possible for meetings to turn into “too much of a good thing.” Too many meetings are counterproductive in that they end up wasting employees’ time and increasing their frustration levels—both negative […]
Buying guides are one of the most effective forms of content you can write from a marketing perspective. In theory, they’re very simple—a buying guide is an instructional document that informs a customer about a given product (or type of product) with the intention of helping them make a buying decision. However, in practice, buying […]
