Video poker has been one of the main constants in the gambling industry throughout the 20th and 21st centuries. To this day, it remains one of the most popular gaming machines on land-based casino floors, primarily due to the fact there is an element of skill involved and not out-and-out luck. It all started at […]
Are you preparing for your next trade show appearance? If so, I can help. I think there are a few key tactics to elevate your results here and I can show you the way. Use Models Appearances are everything at trade shows. You need your booth to be as attractive as possible and that includes […]
With updated technology all around us and an ability to connect and communicate with everyone or anyone in the world instantaneously, how do the secondary market, quick-purchase concert and event ticket platforms (I mean, let’s call them by what they really are… scalpers.) How do the scalpers still manage to buy up so many regularly-priced […]
If you are interested in expanding your website’s or blog’s outreach thanks to Google AdWords, you might be tempted to go it alone and manage your paid search efforts in-house. While there are certain circumstances in which that is the right ides, it is far more likely that seeking out an agency to get behind […]
The world is evolving fast. You can either move with the world or stay behind and eat popcorn in your home. People will either love your app or hate it. Do you know that 77% of the users delete the app within three days? Yes. It is getting impossible to engage the users and hold […]
Whenever people discuss monetization, the first thing that invariably comes up is Google AdSense. And although there isn’t necessarily anything wrong with it – since it is, of course, the largest ad network in the world, it isn’t a smart idea to just assume that the other ad networks can’t outdo AdSense. The ad tech […]
You have an excellent fire suppression system installed. While that’s great, what about the ancillary equipment and devices you have in place? Is it time to update some of those fire detection devices and other safety equipment? If you think so, make sure to take a close look at each of these important pieces of […]
A few months ago, I had a conversation at a Meetup group for entrepreneurs. One of the other members (I will call him Eric) had just started his own bricklaying company a few months earlier. I was in the uncomfortable position of needing to give him some difficult feedback on his marketing strategy. Eric had […]
What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of […]
The high-end market is where the money is, or so they say. Sure, wealthier people have more money to spend, but you face the same problems with them as you do with average customers who can spend less: getting them to open their wallets. In order to do that, you need to give them the […]