As anybody in business, you probably think about the future and what the next big thing is. What will steal the hearts of consumers? Who are going to be the winners? A massive change in retail and ecommerce is already underway thanks to the younger generation who no longer see big, long-standing incumbents as trustworthy […]
Branding
Marketing Your Brand When You’re Just Starting Out
Every beginning can be difficult. If you own a small startup or you just want to start a business all by yourself, you definitely know what I’m talking about. In the society that we live in today, a company, no matter how big or small it is, can’t survive if they don’t use the right […]
Combatant Gentlemen Technological Tailor
Headquartered in Irvine, California, Combatant Gentlemen, also known as Combat Gent, is one of the world’s first companies to offer tailor-made suits and design services online, combining the best of a personal shopping experience and modern technology. Along with suits, the company also produces complementary products including shirts, denim, outerwear, chinos, footwear, and accessories, including […]
Is a DIY Approach Always the Best? 4 Aspects of Your Business to Consider
It’s no secret that most business owners are self-starters. We’re go-getters. We’re more than willing to take on just about any challenge if it means doing it on our terms. However, this sense of drive can oftentimes work against you if you’re not careful. For example, if you feel like you’re getting overwhelmed with every […]
Simple Reasons Why Luxury Fashion Brands Are So Expensive
If you walk into some shops you’ll be able to pick up t-shirts that cost less than 10 bucks. Luxury fashion brands can charge 10-20 times more. Do you really think they’re worth it? They definitely are to lots of people all over the world. Anyone with a business should learn how they’re able to […]
10 of the Most Creative PR Campaigns Ever Launched
What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of […]
How to Create Memories through Corporate Gifts
When it comes to corporate gifts, there are many luxuries that companies could purchase. These gifts can range from a luxury trip of scuba diving and golf to corporate gift baskets. Corporate clients tend to remember those companies that give them a physical expensive gift as it shows appreciation for something accomplished. When you’re the […]
6 Strategies to Help you Improve your Business
Running a business can be really overwhelming at times. Juggling everyday tasks while looking for an opportunity to make advancements is hard on its own, and it can be even more challenging between the shifting markets and facing new competition in your industry. What will you do if running your business puts a strain on […]
4 Killer Brand Engagement Strategies That Guarantee Customer Loyalty
Customer loyalty is invaluable to every business. A business subsists and expands mainly because it has customers. Therefore customers are, simply put, your business. Every entrepreneur aspires to make a profit and building a sound relationship with your customers is essential in this regard. Also, in your cost reduction and profit maximization techniques, you require […]
Branding: Are You Ready to Make an Effort?
When you are doing market research and approach, someone with a straight forward question like: “Would you buy our product and, if not, why?” and get the answer somewhere along the line of “Who the hell are you people?”, there is something very wrong with your marketing. Putting yourself on a map and engraving the […]