Now more than ever companies are striving to deliver consumers with reliable, trustworthy goods and services. Part of maintaining integrity with the public is creating a reputation of providing consistency, and nothing creates consistency more than establishing and protecting brand safety. It is paramount that brands stand out to consumers for the right reasons, and […]
What are the key elements of a strong personal brand? How many can you name? Start with an active, well-curated LinkedIn profile. That’s table stakes — everyone these days knows a strong personal brand begins on LinkedIn. Move on to a creative and informative personal website. Again, no surprise here. You need to tell a […]
In today’s era, it is important for companies to take steps to spread the visibility of the brand. Branding is one of the most important parts of marketing. From the logo to the packaging to the identity of the company, branding is critical. Spreading the visibility of the brand is an important part of recruiting […]
A logo combines text and visual imagery to create a symbol that represents a business. While many of the best logos often evolve and strengthen over time, some remain the same since they have a powerful symbolic association connected to people’s memory. In creating a memorable logo, it can help your blog stand out from […]
The purpose of a business card is to let others know how they can contact you. However, this card can also say a lot about you and your business. So, it’s a good idea to be as creative as possible when it comes to the design. Specifically, you need to offer a personal touch. Here […]
Social media is one of the most effective ways for companies to grow their brand. One poll found that 73% of marketers found social media to be either somewhat or very effective. However, many less experienced social media marketers struggle to make any progress with their strategy. One of the biggest reasons that social media […]
Are you a vendor looking for ways to make your booth attract more visitors? If so, you need to focus on maximizing your booth’s walk-by experience. A walk-by experience is maximized by appealing to the senses and creating interactions with passersby that draw them in. When event attendees walk by your booth, they’ll know in […]
When you plan on creating new business cards for your photography business, the first thoughts tend to be of the images you’ll put on the business cards itself. The price tag is probably a close second. But what factors should you be using to select the right photography business cards template? Constraints There are several […]
Your brand is the representation of everything that makes your company unique. It’s a concise and comprehensive representation of all the good stuff that your company has to offer to your target market. It seems like branding is so often done wrong. This can be traced to a few key problems. The first is that […]
Whether you’re a freelance writer, an artist selling handmade crafts, or a language tutor, you might not have created a brand for the work you do. Many people have a side hustle without ever actually branding themselves and their work, but a great brand helps you establish yourself in your industry, draw customers, and expand […]