Social media is one of the most effective ways for companies to grow their brand. One poll found that 73% of marketers found social media to be either somewhat or very effective. However, many less experienced social media marketers struggle to make any progress with their strategy. One of the biggest reasons that social media […]
Are you a vendor looking for ways to make your booth attract more visitors? If so, you need to focus on maximizing your booth’s walk-by experience. A walk-by experience is maximized by appealing to the senses and creating interactions with passersby that draw them in. When event attendees walk by your booth, they’ll know in […]
When you plan on creating new business cards for your photography business, the first thoughts tend to be of the images you’ll put on the business cards itself. The price tag is probably a close second. But what factors should you be using to select the right photography business cards template? Constraints There are several […]
Your brand is the representation of everything that makes your company unique. It’s a concise and comprehensive representation of all the good stuff that your company has to offer to your target market. It seems like branding is so often done wrong. This can be traced to a few key problems. The first is that […]
Whether you’re a freelance writer, an artist selling handmade crafts, or a language tutor, you might not have created a brand for the work you do. Many people have a side hustle without ever actually branding themselves and their work, but a great brand helps you establish yourself in your industry, draw customers, and expand […]
A company’s value chain is set in motion well before the first sale. However, it’s not something that many entrepreneurs revisit. Most business owners will hardly ever evaluate their value chain. Break that mold and reconsider your value chain. As your brand grows, the everyday duties that relate to your customers should change as well. […]
Promotion marketing is a great way to get new customers and expand the reach of your brand. There are a number of different types of products that you can use. Pens, t-shirts and hats are some of the most common types of promotional products. However, magnets can be especially useful, even if they are not […]
If you want to be successful as a musician, whether you’re an independent act or part of a band, you need to have solid marketing fundamentals in place. Yes, you need to be talented—at least to an extent—but there are millions of extremely talented singers, instrumentalists, and songwriters out there who never become popular, or […]
As anybody in business, you probably think about the future and what the next big thing is. What will steal the hearts of consumers? Who are going to be the winners? A massive change in retail and ecommerce is already underway thanks to the younger generation who no longer see big, long-standing incumbents as trustworthy […]
Every beginning can be difficult. If you own a small startup or you just want to start a business all by yourself, you definitely know what I’m talking about. In the society that we live in today, a company, no matter how big or small it is, can’t survive if they don’t use the right […]