social media platforms
Branding Social Media Social Media Marketing

What is the Perfect Number of Social Media Platforms for Your Brand?

Social media is one of the most effective ways for companies to grow their brand. One poll found that 73% of marketers found social media to be either somewhat or very effective. However, many less experienced social media marketers struggle to make any progress with their strategy.  One of the biggest reasons that social media […]

Vendors: 3 Strategies to Optimize Your Booth’s Walk-By Experience
Advertising Branding

Vendors: 3 Strategies to Optimize Your Booth’s Walk-By Experience

Are you a vendor looking for ways to make your booth attract more visitors? If so, you need to focus on maximizing your booth’s walk-by experience. A walk-by experience is maximized by appealing to the senses and creating interactions with passersby that draw them in. When event attendees walk by your booth, they’ll know in […]

Branding

What Should Be Your Highest Priority When Selecting a Photography Business Card Template?

When you plan on creating new business cards for your photography business, the first thoughts tend to be of the images you’ll put on the business cards itself. The price tag is probably a close second. But what factors should you be using to select the right photography business cards template? Constraints There are several […]

branding impact
Branding

Branding’s Impact on the Value Chain

A company’s value chain is set in motion well before the first sale. However, it’s not something that many entrepreneurs revisit. Most business owners will hardly ever evaluate their value chain. Break that mold and reconsider your value chain. As your brand grows, the everyday duties that relate to your customers should change as well. […]