A company’s value chain is set in motion well before the first sale. However, it’s not something that many entrepreneurs revisit. Most business owners will hardly ever evaluate their value chain. Break that mold and reconsider your value chain. As your brand grows, the everyday duties that relate to your customers should change as well. […]
Promotion marketing is a great way to get new customers and expand the reach of your brand. There are a number of different types of products that you can use. Pens, t-shirts and hats are some of the most common types of promotional products. However, magnets can be especially useful, even if they are not […]
If you want to be successful as a musician, whether you’re an independent act or part of a band, you need to have solid marketing fundamentals in place. Yes, you need to be talented—at least to an extent—but there are millions of extremely talented singers, instrumentalists, and songwriters out there who never become popular, or […]
As anybody in business, you probably think about the future and what the next big thing is. What will steal the hearts of consumers? Who are going to be the winners? A massive change in retail and ecommerce is already underway thanks to the younger generation who no longer see big, long-standing incumbents as trustworthy […]
Every beginning can be difficult. If you own a small startup or you just want to start a business all by yourself, you definitely know what I’m talking about. In the society that we live in today, a company, no matter how big or small it is, can’t survive if they don’t use the right […]
Headquartered in Irvine, California, Combatant Gentlemen, also known as Combat Gent, is one of the world’s first companies to offer tailor-made suits and design services online, combining the best of a personal shopping experience and modern technology. Along with suits, the company also produces complementary products including shirts, denim, outerwear, chinos, footwear, and accessories, including […]
It’s no secret that most business owners are self-starters. We’re go-getters. We’re more than willing to take on just about any challenge if it means doing it on our terms. However, this sense of drive can oftentimes work against you if you’re not careful. For example, if you feel like you’re getting overwhelmed with every […]
If you walk into some shops you’ll be able to pick up t-shirts that cost less than 10 bucks. Luxury fashion brands can charge 10-20 times more. Do you really think they’re worth it? They definitely are to lots of people all over the world. Anyone with a business should learn how they’re able to […]
What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of […]
When it comes to corporate gifts, there are many luxuries that companies could purchase. These gifts can range from a luxury trip of scuba diving and golf to corporate gift baskets. Corporate clients tend to remember those companies that give them a physical expensive gift as it shows appreciation for something accomplished. When you’re the […]