Business Start Up

CEO of Metropolitan Public Strategies, Neal Kwatra, Reveals 8 Critical Components of Personal Brand Development for Entrepreneurs

Entrepreneurs are challenged with establishing their own brand as opposed to resting on the laurels of an already-established company. Building your brand is much more complicated than piggybacking on one already developed by those who came before you. However, generating attention for your unique value offering is easier said than done. Below, we take a […]

Advertising Business Operations Business Process Business Start Up

The Top 7 Reasons Clients Leave

Marketing agencies face pressure on multiple fronts, but one of the biggest sources of stress—and one of the most crucial factors for success—is the problem of client retention. Your revenue depends on your ability not just to attract new clients (which you can do—you are a marketing specialist, after all), but also your ability to […]