When it comes to writing business to business (B2B) content, keeping it interesting can sometimes feel like a task. However, content creation is important to any business with an online presence to drive leads and create positive SEO value. With the right strategy in place, you can create content that brings value to readers, encouraging […]
When you launch or relaunch your business’ website, there’s an understandable temptation to make it all-singing and all-dancing. There’s so much that you want to tell your customers, and you want to do it in as stylish and attractive a way as possible. That might mean sophisticated animations, introductory videos, customer testimonials and all the […]
Marketing serves one main purpose: to drive prospective clients or customers to your product or service. An excellent digital flier, email blasts and other forms of online and print marketing are all valuable marketing assets, but they don’t amount to much if there is nothing to engage the sales lead when they’ve come across your […]
Congrats. You’ve leveled up as a content-creating entrepreneur and are now ready to hire freelance writers to help you grow your content or marketing business. When you outsource work, you free yourself up to focus on more important aspects of growing your company, like attracting new clients. And yet, if you’ve never managed a team […]