8 Common Audience Targeting Mistakes Made by Businesses
Business Content Marketing Marketing

8 Common Audience Targeting Mistakes Made by Businesses

One of the most important steps in creating a business strategy is choosing a target audience. Your target audience is the group of people you’re primarily trying to reach with a given product, type of content, or website. When you better understand your target audience, you can provide them with much more relevant material, and […]

Content Marketing Email Marketing Marketing

The Rise and Fall of Publicly Traded iGaming Affiliate Companies

The online gambling industry is in a state of flux. Affiliate marketers that specialize in promoting online gaming offers are both excited by new opportunities and concerned about the growing challenges they are facing. Some of the issues they are concerned about can be highlighted by studying the recessions some of the largest online gaming […]

Content Marketing

How to Market Your Digital Content with Promotional Products

Promotions are one of the most effective resources that brands have to make contact with their target audiences since through them it is possible to generate interest in the products or services in order to influence the purchase decision. Among the most common promotions is offering free products, additional content at a lower price, participation […]