Studies have revealed that over 90% of the top 100 brands globally have an active presence on Instagram. As an owner of a business striving to put his business in a high growth trajectory, it is obvious that these brands must have realized the potential benefits of this strategy beyond the opportunity of posting appealing […]
Content Marketing
Gain Traffic to Your Website with Better Content
Everyone knows that content is king but, when starting up a blog or website, some might fall into the misconception that writing is the easy part and anyone can do it. But that’s quite far from the truth. Content is crucial in gaining traffic to a website and ranking higher in search engines. To get […]
4 Tips for Creating the Perfect Design for Your Niche Blog
Do you want to create a successful blogging business? You could make a decent living by building a niche blog. You could dedicate your blog to personal finance, holistic living, weight loss, political discussions or any number of other niches. However, you are going to need to make it a priority to come up with […]
8 Common Audience Targeting Mistakes Made by Businesses
One of the most important steps in creating a business strategy is choosing a target audience. Your target audience is the group of people you’re primarily trying to reach with a given product, type of content, or website. When you better understand your target audience, you can provide them with much more relevant material, and […]
6 Tips for Content Marketing
Digital marketing has changed the game for the majority of businesses. There are over four billion internet users, and more than 3 billion of them use social media. Don’t you see this as an opportunity to interact with an audience? As a result, content marketing is growing since it lays a foundation for every marketing […]
Quickfire Content Marketing Lessons From the Experts
Content marketing isn’t new; by some accounts, content marketing has been around for well over a century, and in that time, almost all businesses have learned the benefits of developing content. Yet, just because you recognize that you need content marketing doesn’t mean that you know how to do content marketing right. Instead of wasting […]
Digital Marketing is a Rapidly Growing Field
As technology has changed the way businesses run their fundamental processes, marketing has evolved as well. A field that used to focus on billboards, TV ads, and radio spots has now turned its attention to the internet in the form of digital marketing. With online sales poised to overtake sales from brick and mortar stores, digital […]
4 Tips for Creating the Best “About” Page
Who doesn’t want to make the most of their online presence? Your website’s about page will have more potential pull than any other piece of content. Though you may know yourself better than anyone else, you still need to create compelling content that will reach out to your target audience and draw them in. Let’s […]
The Rise and Fall of Publicly Traded iGaming Affiliate Companies
The online gambling industry is in a state of flux. Affiliate marketers that specialize in promoting online gaming offers are both excited by new opportunities and concerned about the growing challenges they are facing. Some of the issues they are concerned about can be highlighted by studying the recessions some of the largest online gaming […]
How Does User-Generated Content Improve Your Business?
When your business is trying to market itself and gain popularity, you can use content created by your customers and users. The content that you collect over time can become a large part of your marketing plan, and there are a few tips listed below that will make using this content simpler. You can grow […]