Advertising Business Content Marketing Instagram

Top Reasons Why You Should Include Instagram in the Growth Strategy for Your Business

Studies have revealed that over 90% of the top 100 brands globally have an active presence on Instagram. As an owner of a business striving to put his business in a high growth trajectory, it is obvious that these brands must have realized the potential benefits of this strategy beyond the opportunity of posting appealing […]

8 Common Audience Targeting Mistakes Made by Businesses
Business Content Marketing Marketing

8 Common Audience Targeting Mistakes Made by Businesses

One of the most important steps in creating a business strategy is choosing a target audience. Your target audience is the group of people you’re primarily trying to reach with a given product, type of content, or website. When you better understand your target audience, you can provide them with much more relevant material, and […]

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The Rise and Fall of Publicly Traded iGaming Affiliate Companies

The online gambling industry is in a state of flux. Affiliate marketers that specialize in promoting online gaming offers are both excited by new opportunities and concerned about the growing challenges they are facing. Some of the issues they are concerned about can be highlighted by studying the recessions some of the largest online gaming […]