Creating content for marketing purposes is time-consuming. The actual length of time it takes will depend on the quality of the content you require. In saying that, there is also the potential for it taking too long and being over-thought. What helps is striking a balance between quality while also not using up a considerable […]
Writing is a necessary component of everyday life and so is the business. Both are art forms that require careful technique and consideration. You are expected to voice your opinions in a clear and concise manner. However, that isn’t always the easiest thing to do. That is why there are tools to help you along […]
Online content is a big thing right now. Whether it’s content that is designed to inform, content that is designed to sell, or content that is simply designed to get your attention, there’s no avoiding it or choosing not to produce it when you’re a business owner. But with so much of it available to […]
Looking for something to do with your English degree? You’ve probably considered different publishing careers, journalism roles and perhaps even teaching. But have you thought about writing content and copy?
It’s quite a specific role, but fitting into a niche is vital in today’s job market. Writing content and copy can be a lucrative business for freelancers. Some companies even hire content staff full-time.
In today’s fast paced world, we seem to just drive right past advertisements like billboards and marquis. We’re seemingly oblivious to their messages, as if we’ve been programmed to tune them out. Is it truly this “ad blindness” that is the culprit for undelivered messages, or is it simply our attention span? Can you tell […]
Why You Should Hire An Expert When You Are Writing Sales Copy You are the expert at YOUR thing, a direct response copywriter is an expert at salesmanship in print (or video). That’s their thing.Â In other words, just because you’re great at being an attorney, or a financial advisor, or a real estate investor, […]
Well… While I intended to be the first to post here, I missed that by a mile. I then took a back seat to the number two spot, so my hope is to get these thoughts down on paper, and claim number three. Maybe it was my intent all along (wink) as most people […]