Over the past couple of decades, the world of marketing has completely changed. Cold calling was once the best option, but today only 1% of all cold calls will result in a meeting. With this in mind, it’s not too much of a surprise that email marketing is now a popular alternative. While it’s a […]
Go to just about any website today and you’ll be presented with a popup encouraging you to join the mailing list. While this may be irritating to some, there is a reason so many companies do it. It works. Regular newsletters and email campaigns are hugely successful in converting leads into sales or making first-time […]
The online gambling industry is in a state of flux. Affiliate marketers that specialize in promoting online gaming offers are both excited by new opportunities and concerned about the growing challenges they are facing. Some of the issues they are concerned about can be highlighted by studying the recessions some of the largest online gaming […]
If you send an email, it’ll be filtered either to the inbox, a categories tab, a spam folder, or it’ll be blocked fully. Filter technology plays a huge role within the success of your email campaigns. Spam filtering discovers uninvited, unwanted, and virus infested email (called spam) and stop it from moving into email inboxes. […]
Emails are the best bet when it comes to engaging with the audience on a one-to-one basis. Not to mention, it drives higher ROI as opposed to other marketing campaigns. Nonetheless, with new changes such as GDPR sweeping the industry, alongside the other changes in happening in the digital marketing space, emails will have an […]
An effective email marketing campaign is oftentimes the only way to cut through the noise in the modern marketplace and reach out directly to consumers. But countless businesses and aspiring professionals are failing when it comes to getting their message out. The ceaseless rise of the digital marketing industry means that email marketing campaigns will […]
Email newsletters are a great way to market any business. They provide you with a direct way to stay in contact with customers and clients, and they also provide you with a contact list that isn’t dependent on the functionality of other websites. That doesn’t mean every newsletter is good. There’s a lot that goes […]
Is email marketing dead in 2018? Some might have predicted its demise, but those critics have likely come to realize email marketing is still alive and strong. That doesn’t mean it hasn’t changed, however. Over the years email marketing has grown and evolved, and it remains one of the best marketing tools you can have […]
Newsletters are a powerful source of information, and every individual and industry has their favorites. For some, it’s all about news roundups, such as the daily emails from The New York Times, The Washington Post, or The Skimm. Foodies lean towards regular missives from Food52 or America’s Test Kitchen. Simply put, no matter your interest, […]
Rebel has been helping marketers do more with their emails so that those emails become interactive experiences (with capabilities like galleries and quizzes) in and of themselves. Now the startup is adding the ability for consumers to complete their purchase from an email.