Facebook is still the king of social media – even though it’s starting to lose a little ground. Virtually every business can benefit from launching and being active on their Facebook page. But how do you build a following and keep that following? Here are five tips. 1. Be Consistent To succeed on Facebook – […]
Since the Facebook Platform was launched in 2007, I have been included in providing Facebook apps for big brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what I got out from what doesn't work on Facebook and what does work. Let's start with the fact that deep campaigns don't really work. True story! Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It perfectly fits in with how agencies build microsites and websites and justify the $100,000-plus price tag that they like to charge. Unfortunately, this doesn't work for most Facebook users so I guess that agencies and brands are just wasting a lot of cash.
Since the Facebook Platform was launched in 2007, I have been included in providing Facebook apps for big brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what I got out from what doesn't work on Facebook and what does work. Let's start with the fact that deep campaigns don't really work. True story! Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It perfectly fits in with how agencies build microsites and websites and justify the $100,000-plus price tag that they like to charge. Unfortunately, this doesn't work for most Facebook users so I guess that agencies and brands are just wasting a lot of cash.
Facebook’s estimated active users and potential reach justify its position as a leader in social media marketing. Of all social platforms available today, it sets itself apart as the most effective when it comes to delivering exceptional ROI. For this reason, every serious business continues to seek ways to leverage Facebook. Optimizing Facebook ads is […]
There’s no doubt that the power of Facebook ads is a force to reckon with and its audience reach is outstanding for campaigns. Facebook is a proven, ROI focused, and extremely tactical advertising platform. However, it’s easy to get lost in the shuffle while strategizing ideas for a new campaign. Don’t worry, the experienced marketers […]
Facebook says its introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. […]
Increase Traffic to Your Webpage Using 7 Facebook Marketing Hacks https://pixabay.com/en/facebook-system-network-news-140903/ Generating traffic is the fundamental objective for any SEO, content or guest blogging service provider, which ranks such methods highly since they decide how many visitors will view your content. No webpage or blog can thrive without a steady stream of traffic, which […]
Not to be left behind in the virtual assistant race, a couple of weeks ago, Facebook launched its own virtual assistant tool called M. The new feature built in its messenger application is powered partly by artificial intelligence technology and supervised by people with customer service experience. An announcement of its launch was made by […]
