Every small business owner will find their business reaching a period of plateaued growth after the initial growth spurt. One of the key reasons this might happen is a disparity between how you and your customers/clients perceive your business. When just starting a company, word-of-mouth and promotional marketing power its initial growth period. However, only […]
What are 90 second explainer videos good for? It’s the perfect marketing gimmick to combine customer benefit and advertising. Creating such a video is a definite challenge to the company itself. It’s not an easy job to make a brief squeeze of the most useful information and package it beautifully. Your video should not only […]
In these times of crisis in the healthcare scene, triggered by the deadly coronavirus pandemic across the world, we are finding that hospital marketing leaders and healthcare practices are considering the efficacy of Instagram marketing. We know that the healthcare sector has been relatively slow to embrace social media advertising and marketing techniques previously, but […]
The COVID-19 pandemic has undoubtedly made a significant impact on the way most of us work and spend our free time. It suddenly brought a heap of problems that pushed other issues all the way to the back. During the pandemic, we faced a tremendous challenge. Is it appropriate to sacrifice your privacy for physical […]
Not every business owner can answer the question ‘Am I generating enough buzz?’ in the affirmative. Much less the marketing managers they depend on to shape public perceptions of their brand. Even beginning to exert control over the fearsome beast that is public opinion is a daunting prospect. All the more so in a competitive […]
There are around 4.57 billion internet users around the world. China, the US and India have the highest populations of people with internet access, while parts of Northern Europe and the UK have the highest internet penetration rate with 95% of people accessing it. Such a high volume of people brings huge opportunities to online […]
Having a mobile presence is imperative for almost every business. Some do so to capture the attention of their customers, who spend time on their smartphones – such as fashion retailers. Others have a mobile presence so customers can stay in the loop and then may consider them when the time comes for making a […]
All in all, it is not that difficult to gain a following on YouTube, but it demands consistent effort and patience.
All modern businesses need an effective marketing strategy, and for those that think that they don’t, then they are sure to fail over the long term. Everyone nowadays, does the vast majority of their shopping online, and so the need for your company to have a social media presence and an online presence, has never […]
As small business owners and managers, we know marketing is vital to grow our ventures. In particular, digital marketing has more of a place than ever before. However, it’s sometimes hard to know exactly which strategies to use and how to go about them. If you’re looking for a fresh idea to try in 2021, […]