Elvira Gavrilova at her office
Marketing

Elvira Gavrilova: Digital Marketing As A Rocket Site For Launching Your Business

If you succeed in business, it means you use marketing. This is a general truth because without a savvy marketing strategy even the most qualitative innovative product doesn’t stand a chance. And marketing, just like the world around us, keeps evolving. To level your business up, you have to respond quickly and instrumentally to whatever […]

Marketing

The Use of a Brand Monitoring Guide for Social Media Crisis, Brand Image, and Damage Control

Did you accidentally post an ad with the wrong caption? Or you forgot to mention the correct date for your product launch? These can be insignificant errors and rectified easily unless you suddenly find yourself surrounded by a sea of negative comments and publicity which threatens to destroy your brand image and break your customer’s […]

Marketing

How online marketing differs for B2B and B2C

Whether selling to consumers or other businesses, the emphasis for a strong marketing campaign should be on building strong customer relationships. However, strategies for B2C (business to consumer) online marketing are often different from those of B2B (business to business). The needs of your target audience When trying to sell your goods or services to […]

Marketing

How User Behavior On SERP Impacts Your SEO?

Running a successful online business has never been easy. Choosing the right name, the right design, and functionalities, picking the right hosting, implementing SEO and all other bits and pieces can be a challenging and time-consuming job. But without careful planning every step of the way, you can’t really expect to be successful and to […]