If you succeed in business, it means you use marketing. This is a general truth because without a savvy marketing strategy even the most qualitative innovative product doesn’t stand a chance. And marketing, just like the world around us, keeps evolving. To level your business up, you have to respond quickly and instrumentally to whatever […]
Did you accidentally post an ad with the wrong caption? Or you forgot to mention the correct date for your product launch? These can be insignificant errors and rectified easily unless you suddenly find yourself surrounded by a sea of negative comments and publicity which threatens to destroy your brand image and break your customer’s […]
Whether you run a startup, small business, or big company, social media marketing is still vital to your business marketing strategy in 2020. The consequences of social media on businesses, both positive and negative, are colossal. With more than 4.5 billion Internet users and 3.8 billion of those being social media users, we can certainly […]
Nobody could have predicted how the pandemic would affect businesses and one area that has changed is digital marketing. The pandemic may have you asking questions about whether your current digital marketing strategy is working. Or if you have had to cut down on the hours you spend developing your business, marketing may be one […]
Whether selling to consumers or other businesses, the emphasis for a strong marketing campaign should be on building strong customer relationships. However, strategies for B2C (business to consumer) online marketing are often different from those of B2B (business to business). The needs of your target audience When trying to sell your goods or services to […]
Running a successful online business has never been easy. Choosing the right name, the right design, and functionalities, picking the right hosting, implementing SEO and all other bits and pieces can be a challenging and time-consuming job. But without careful planning every step of the way, you can’t really expect to be successful and to […]
Over the past few years, we have seen immense development in the marketing trends with the use of technical devices, content marketing, Search Engine Optimization (SEO), digital advertisements, and many other things. Things are so dynamic these days that you have to be ready to adapt to the abrupt change in any business. The marketers […]
We cannot hand down everything on the shoulders of the sales team. When you feel that you are not making enough leads to make more revenue or are unable to turn the basic leads into gold, it may get frustrating. However, it would be best if you did not think that you are alone in […]
Augmented reality, influencers, interactive content, ephemeral content marketing — these are just some parts of famous marketing techniques used in 2020. Admittedly, they all cost money. It seems that today, more than ever, we are bound to separate a hefty sum for marketing efforts if we are to have any revenue. Startups are particularly challenged […]
There was a time when mobile apps were new and there were not so many of them available. For app developers of that day, getting a new app noticed required little effort. Today, the majority of us now use a handheld device of some kind to search for news, information, and entertainment. That’s in addition […]