Business Marketing

8 Tips For Building Your Small Business’ Brand

Every small business owner will find their business reaching a period of plateaued growth after the initial growth spurt. One of the key reasons this might happen is a disparity between how you and your customers/clients perceive your business. When just starting a company, word-of-mouth and promotional marketing power its initial growth period. However, only […]

Health and Wellness Instagram Marketing

How to Leverage Instagram as a Marketing Platform for Healthcare Businesses

In these times of crisis in the healthcare scene, triggered by the deadly coronavirus pandemic across the world, we are finding that hospital marketing leaders and healthcare practices are considering the efficacy of Instagram marketing. We know that the healthcare sector has been relatively slow to embrace social media advertising and marketing techniques previously, but […]