Today in spite of several technological advances, digital marketing still continues to be one of the best-known strategies for growing businesses worldwide. This is because today a person spends an average of about 5 hours on the internet. Some statistical facts It has been seen that advertisements placed on social media platforms are 3 times […]
Many of us remember the early fascination with the internet. We looked at dial up like the technological messiah and spent hours with the AOL running man. Those first few years were ones of discovery and marketing innovation; giving way to the fast-paced, SEO driven digital marketing of today. But are you keeping up? According […]
Around half of small businesses go under in less than five years after getting started. And unfortunately, with more digital markets dominated by the big players like Amazon, the competition is only going to get tougher from now on. The good news, however, is that there are still plenty of opportunities to thrive for businesses […]
While it may seem insignificant and even unnecessary detail, an email signature can be of good use for many purposes. It is a universal tool for entrepreneurs, marketers, and individuals that can be used for optimizing emails and making them more effective. Why do so many people ignore it? While a regular email user may […]
QR – Quick Response – codes are beginning to gain in popularity as the smartphone-browsing crowd continues to grow. There are almost 2.7 billion mobile users around the globe – a statistic that has marketers brimming with promotions and creative ideas. Although, no one wants to open their smartphone to a clutter of text messages […]
The online industry is changing the way we promote business and services faster than most marketers can catch up with. The latest digital marketing trends show that the use of various technological solutions is imperative for the success of your campaign. For this reason, constant education and improvement of digital marketing skills is a necessity […]
Whether you’re a novice marketer or an experienced member of an established marketing firm, you’ve probably noticed that the industry is somewhat saturated with competition. In other words, there’s no shortage of marketers out there who would be more than willing to take your clients or offer them a cheaper deal to undercut you. In […]
Have you just launched global marketing for your business? This article for you. What are the steps of the global marketing strategy and above all, what mistakes should be avoided? If you have taken a marketing course in the past, you need to know that starting a marketing strategy is done methodically by following different […]
Optimizing your landing pages is an important part of success in the digital world, yet countless entrepreneurs and struggling professionals can’t seem to master the process of crafting stellar pages that convert at a high rate. Luckily, a number of tried-and-tested strategies exist to help expedite the process, and you’ll soon discover that creating landing […]
Mastering the process of A/B testing is a necessary part of attaining success as a modern marketer, but it’s much easier said than done. Comparing two different webpages, email campaigns, products, or landing pages to one another is never a breeze, but if your company can’t determine what works and what doesn’t before rolling something […]