Not every business owner can answer the question ‘Am I generating enough buzz?’ in the affirmative. Much less the marketing managers they depend on to shape public perceptions of their brand. Even beginning to exert control over the fearsome beast that is public opinion is a daunting prospect. All the more so in a competitive […]
There are around 4.57 billion internet users around the world. China, the US and India have the highest populations of people with internet access, while parts of Northern Europe and the UK have the highest internet penetration rate with 95% of people accessing it. Such a high volume of people brings huge opportunities to online […]
Having a mobile presence is imperative for almost every business. Some do so to capture the attention of their customers, who spend time on their smartphones – such as fashion retailers. Others have a mobile presence so customers can stay in the loop and then may consider them when the time comes for making a […]
All in all, it is not that difficult to gain a following on YouTube, but it demands consistent effort and patience.
All modern businesses need an effective marketing strategy, and for those that think that they don’t, then they are sure to fail over the long term. Everyone nowadays, does the vast majority of their shopping online, and so the need for your company to have a social media presence and an online presence, has never […]
As small business owners and managers, we know marketing is vital to grow our ventures. In particular, digital marketing has more of a place than ever before. However, it’s sometimes hard to know exactly which strategies to use and how to go about them. If you’re looking for a fresh idea to try in 2021, […]
As the age-old retail advice goes, it’s easier to retain an existing customer than it is to lure in a new one.
What is retail packaging design? Retail packaging design refers to the entire process of concepting and planning an efficient and optimized package for a product to be sold in stores or on e-commerce sites. Retail packaging, also known as product packaging, not only protects the product and makes it easier and less expensive to transport, […]
Alexei Orlov: Founder Of MTM Alexei Orlov is a distinguished name in the global marketing domain, and it’s his vast professional achievements that have earned him a renowned reputation. With his expertise in global brand strategy, operational change management, and marketing deployment, Orlov’s industry knowledge seemingly has no bounds. It’s for this reason why he […]
We live in an era where almost everything revolves around the Internet, and life seems impossible without it. No doubt, we are heavily dependent on the World Wide Web due to its obvious benefits. But, what has it all got to do with search engine optimization (SEO) or SEO training? Before the Internet became popular […]