Entrepreneurship. Startups. Business. Marketing
Digital marketing campaigns are often easier to manage that offline campaigns because you have so much data at your fingerprints. On the other hand, there is so much data available to you that it can be hard to make use of. The solution is to track the metrics that matter and know how to use […]
Are you entering the arena of B2B marketing? Here are some basics to know: B2B marketing targets other businesses B2B marketing campaigns should be direct and informational B2B marketing is dynamic, and there is need for versatility There are dozens of B2B marketing techniques; the right fit will depend on your business B2B is an […]
Right now, local search is on the rise. As the use of mobile is on the hike, people are always looking for more information specific to their said location. In some recent studies, it was found out that 4 out of 5 consumers will be using search engines for finding the local information. 50% of […]
Have you recently developed an app? Are you searching for ways to expand its popularity? Every year, thousands of mobile apps are developed, but very few accomplish the achievement of being in the top 10 in app stores. You’re probably wondering what sets those apart in today’s competition? First, let’s answer some quick questions. Why […]
In the last few years, the CBD market has come up with a boom and risen up in the market.It has offered great growth opportunities for everyone. CBD stands for Cannabidiol, and it comes from a hemp plant. CBD offers quite appreciable medicinal value and has the potential to help in improvement of physical and […]
A clickstream analysis or also called clickstream analytics, on a website refers to the collection, analysis, and reporting process of aggregate data regarding the visited website pages of the visitors, as well as the order. Simply, clickstream is the path taken by a visitor upon entering the website. Also, clickstream analysis has two different levels: […]
YouTube ads matter to marketers to take their business to the next level and to promote their products or services. You might be wondering whether these ads offer any tangible benefits and if you can keep an eye on ad performance. Unless you know whether YouTube ads can improve your bottom line, you can’t include […]
B2B marketing isn’t just about email marketing. It is about understanding and creating the right sales funnels and planning marketing activities accordingly. B2B marketers today engage in activities that include Cold Emailing, Account-based marketing, LinkedIn Marketing, Content Syndication, Webinars, Roundtables, and much more. If your brand is looking for a B2B marketing agency to partner […]
Compare ZoHo and SalesForce, two of the most popular CRM systems.
Every small business owner will find their business reaching a period of plateaued growth after the initial growth spurt. One of the key reasons this might happen is a disparity between how you and your customers/clients perceive your business. When just starting a company, word-of-mouth and promotional marketing power its initial growth period. However, only […]