8 Common Audience Targeting Mistakes Made by Businesses
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8 Common Audience Targeting Mistakes Made by Businesses

One of the most important steps in creating a business strategy is choosing a target audience. Your target audience is the group of people you’re primarily trying to reach with a given product, type of content, or website. When you better understand your target audience, you can provide them with much more relevant material, and […]

Marketing

How Life Insurance Broker, Reassured, Used Spotify To Secure Online Coverage

Reassured is currently the UK’s largest life insurance broker, selling over 700,000 polices since forming in 2009. They were ranked 12th in the Sunday Times Top 100 Best Companies to Work For 2020. Below Reassured explains their recent Funeral playlists marketing campaign. The purpose of the campaign The purpose of our SEO campaign was to […]