QR – Quick Response – codes are beginning to gain in popularity as the smartphone-browsing crowd continues to grow. There are almost 2.7 billion mobile users around the globe – a statistic that has marketers brimming with promotions and creative ideas. Although, no one wants to open their smartphone to a clutter of text messages […]
The online industry is changing the way we promote business and services faster than most marketers can catch up with. The latest digital marketing trends show that the use of various technological solutions is imperative for the success of your campaign. For this reason, constant education and improvement of digital marketing skills is a necessity […]
Whether you’re a novice marketer or an experienced member of an established marketing firm, you’ve probably noticed that the industry is somewhat saturated with competition. In other words, there’s no shortage of marketers out there who would be more than willing to take your clients or offer them a cheaper deal to undercut you. In […]
Have you just launched global marketing for your business? This article for you. What are the steps of the global marketing strategy and above all, what mistakes should be avoided? If you have taken a marketing course in the past, you need to know that starting a marketing strategy is done methodically by following different […]
Optimizing your landing pages is an important part of success in the digital world, yet countless entrepreneurs and struggling professionals can’t seem to master the process of crafting stellar pages that convert at a high rate. Luckily, a number of tried-and-tested strategies exist to help expedite the process, and you’ll soon discover that creating landing […]
Mastering the process of A/B testing is a necessary part of attaining success as a modern marketer, but it’s much easier said than done. Comparing two different webpages, email campaigns, products, or landing pages to one another is never a breeze, but if your company can’t determine what works and what doesn’t before rolling something […]
Promotional items are given out so freely that most people throw them away or give them to Goodwill. If you want your promotional items to be used, here’s how to do it: 1. Start by choosing products people want to keep No matter how cool your custom hand sanitizer label looks, when the bottle is […]
Digital marketing is constantly evolving, but in 2019, we’re seeing a transformative shift. Technologies that were once dismissed as “far off in the future” are quickly becoming the standard. Here are four digital marketing trends to watch out for in 2019. 1. Artificial Intelligence Artificial intelligence (AI) is making its way into nearly every facet […]
Creating an email list and sending any kind of email is better than doing nothing at all, but don’t think that just because you send out emails regularly that your emails are the very best they can be. The truth is, there are probably ways you can improve your emails right now, and it may […]
Emails are the best bet when it comes to engaging with the audience on a one-to-one basis. Not to mention, it drives higher ROI as opposed to other marketing campaigns. Nonetheless, with new changes such as GDPR sweeping the industry, alongside the other changes in happening in the digital marketing space, emails will have an […]