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The Rise and Fall of Publicly Traded iGaming Affiliate Companies

The online gambling industry is in a state of flux. Affiliate marketers that specialize in promoting online gaming offers are both excited by new opportunities and concerned about the growing challenges they are facing. Some of the issues they are concerned about can be highlighted by studying the recessions some of the largest online gaming […]

Marketing

SEO best practices for 2020 and beyond

SEO is the secret advantage that any serious business employs to get ahead of its competition. There’s extensive research done on the importance and power of using correct SEO strategies. Among these, some yield better results than others, so we’ve done the hard work for you, extracted and list the best 8 professional SEO tips […]

Marketing

Could Webinars (Still) Be Your Best Performing Lead Magnets in 2020?

Traditional B2B sales funnels have only recently begun to change to accommodate digital realities. While consumers demand sophisticated digital apps and multiple sales channels, organizations serving business customers often still rely on the skills and connections of individual sales staff. In-person contact and inefficient price-based sourcing models that rely more on competitive RFPs than the […]