Retailers get revenue by selling goods from wholesale suppliers to customers. It’s only natural for a shopper to wish these profit margins were smaller. Sales and special deals offer a chance to reduce personal spending, leaving more money left in the family budget. The main difficulty with navigating the world of discounts is the need […]
In the retail environment there are a number of pivotal moments in your customer journey, but none more important than the point of sale. The point of sale is the decision-making conclusion and is likely to be the last face-to-face interaction with your customer. The importance you place on the point of sale touchpoint in […]
It doesn’t help to have a lot of traffic to your website unless the traffic converts. If you have a lot of traffic, this means that you are doing something right outward, but not enough inward. This includes content, product, availability, and technical issues. If you hit all of these correctly, you’ll also notice that […]
So you’ve built your website and orders/enquiries are piling in right? Wrong. The ‘build it and they will come’ approach is one way many entrepreneurs fall flat. Fortunately there are some proven steps that will help you improve the effectiveness of your website. 1. Have a clear value proposition So what is a value proposition […]
Meeting your sales goals each month is stressful. Pressure is often applied. You then feel that you are required to do almost anything in order to reach those targets. Of course, failure to do the right thing will always lead to more stress. Also, it increases the chance of you being unable to get your […]
From a marketing perspective, Facebook is something that you should never ignore. The largest social media website in the world provides you with a number of opportunities to grow your brand. Of course, the fact you can do so in a targeted fashion is a bonus. However, at this time I would like to talk […]
Email etiquette is not the kind of thing businesses should overlook. After all, you never have to look far to find reports of how people hate getting spam email. Also, they detest receiving something that’s too long-winded. But then, what’s the advantage of respecting each customer when sending them an email? It Reduces The Number […]
Content marketing platforms are constantly changing. When I first started digital marketing, article Directory sites like Ezine Articles where the range. Today, they are practically useless. Content marketers have moved on to other platforms. One content marketing site that usually gets overlooked is SlideShare. In 2012, the Content Marketing Institute dubbed SlideShare “quiet giant of […]
There’s nothing quite so liberating as owning your own website. You are your own boss; nobody can tell you what to do but yourself, and your business can be shaped and grown as you see fit, allowing you to finally fulfil that grand vision you had back in university. The thing is, though, the reality […]
If a business wants to make it in today’s online world, they need to have an inbound marketing campaign. Unlike traditional interruption-based marketing, which pops into people’s’ lives unexpectedly (think television ads), inbound marketing tries to get customers to come to them. Whether it’s a small startup or a large corporation, more businesses are starting […]