So you’ve built your website and orders/enquiries are piling in right? Wrong. The ‘build it and they will come’ approach is one way many entrepreneurs fall flat. Fortunately there are some proven steps that will help you improve the effectiveness of your website. 1. Have a clear value proposition So what is a value proposition […]
Meeting your sales goals each month is stressful. Pressure is often applied. You then feel that you are required to do almost anything in order to reach those targets. Of course, failure to do the right thing will always lead to more stress. Also, it increases the chance of you being unable to get your […]
From a marketing perspective, Facebook is something that you should never ignore. The largest social media website in the world provides you with a number of opportunities to grow your brand. Of course, the fact you can do so in a targeted fashion is a bonus. However, at this time I would like to talk […]
Email etiquette is not the kind of thing businesses should overlook. After all, you never have to look far to find reports of how people hate getting spam email. Also, they detest receiving something that’s too long-winded. But then, what’s the advantage of respecting each customer when sending them an email? It Reduces The Number […]
Content marketing platforms are constantly changing. When I first started digital marketing, article Directory sites like Ezine Articles where the range. Today, they are practically useless. Content marketers have moved on to other platforms. One content marketing site that usually gets overlooked is SlideShare. In 2012, the Content Marketing Institute dubbed SlideShare “quiet giant of […]
There’s nothing quite so liberating as owning your own website. You are your own boss; nobody can tell you what to do but yourself, and your business can be shaped and grown as you see fit, allowing you to finally fulfil that grand vision you had back in university. The thing is, though, the reality […]
If a business wants to make it in today’s online world, they need to have an inbound marketing campaign. Unlike traditional interruption-based marketing, which pops into people’s’ lives unexpectedly (think television ads), inbound marketing tries to get customers to come to them. Whether it’s a small startup or a large corporation, more businesses are starting […]
Are you tired of spending all your time on marketing, only to see minimal results (if any)? These days, a lack of return on digital marketing is a serious problem that demands a quick and effective solution. You Need to Act Swiftly Let’s be honest, most people have no clue your business exists. Unless you’re […]
The world of sales and marketing is rife with new ideas and innovations. Each New Year comes with burgeoning demands to adopt the latest marketing practices if companies want to remain at the top of their game, St Louis addiction counseling can help with any problems that anyone with addictions have trouble with. The top […]
A few months ago, I had a conversation at a Meetup group for entrepreneurs. One of the other members (I will call him Eric) had just started his own bricklaying company a few months earlier. I was in the uncomfortable position of needing to give him some difficult feedback on his marketing strategy. Eric had […]