Sales And Marketing

The Importance of Communication in Marketing

As a businessperson, knowing how to communicate with your employees and clients is a necessity. Communication simply entails sending a message to a receiver and waiting for a response where necessary. The message must communicate a feeling, need or thought. There must be a convenient channel to connect the sender and the receiver. Effective communication […]

Sales And Marketing

How To Use Web Push Notifications To Absolutely Crush ROI

 How to reach customers who do not want to disclose any personal data to the marketers? Some may say this is technically impossible: email requires email addresses, SMS requires telephone numbers, apps require to be installed, website notifications require users to be online etc. No chance to get to the audience when the contact details are unknown. The marketers who are keeping pace with the contemporary digital development have a different opinion, however. There is a magic marketing tool capable of transcending the limits of the other communication channels, the one which can deliver a content to the customers who remain anonymous for the marketers.

Sales And Marketing

3 Laid Back Internet Marketing Tips for More Casual Business Owners

As business owners, we’re often bombarded with more marketing advice than we could possibly handle or implement. Meanwhile, we’re constantly being sold quick fixes and one-size-fits-all solutions that don’t actually work. The problem with this endless stream of advice is that it often falls into one of the three following buckets: It’s not actionable, scalable […]