Instagram can be a gold mine for businesses trying to grow their accounts. There are more than a billion active users, many of which are your target customers. If you want to have the largest impact on those potential customers, you need a good handle on your Instagram metrics. Keeping a close eye on certain […]
One of the best ways to attract customers is social media marketing. Although this method has recently become an element of advertising campaigns on the Internet, it quickly became popular among marketers. Its primary goal is to attract users of social networks, which are potential customers, to the company’s website. However, like any other element […]
More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can see more success on social […]
Instagram can be tough when it comes to How to Get Real Followers on Instagram. If you’re not up on the latest trends and methods, you’re always at risk of falling behind. At the moment, it seems like automation is all the rage. There are dozens of tools out there that are meant to take […]
One good way to start getting heard is through blogging. Whether you’ll be blogging about your business or about things you think you can help people with, the important thing is for you to go right ahead and get things done for yourself, by yourself. As for blogging, there are actually some tools that may […]
Marketers have long used social media dashboard services like AgoraPulse or Sprout to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to control easily every aspect of customer relations. Enter the era of “social listening.” […]
When you look at what successful businesses do well in marketing and sales, it’s clear that they understand target audience. And while every company has its own way of identifying who customers are, one practical action step you can take is to develop customer profiles. What are Customer Profiles? Every customer out there is different. […]
Social media marketing should rely on visually rich content to literally stand out from the crowd. The challenge for many businesses is the time and effort it takes to create such content. Some also are having an issue on when and how they should be using pictures as part of their marketing. Here are a few tips on how to properly use photos in your social media.
Social media influencers are people who are able to reach a wide audience through their social media platforms. This connection can help their followers make decisions, facilitate brand recognition, and market different products. This kind of influencing uses the power of personality or celebrity to sell a product or service. Companies and brands looking to […]
About 99¢ of every dollar spent on marketing in the United States is spent on social media. Droves of people are turning away from traditional information channels such as newspapers, magazines, and television in order to receive their news and entertainment from social media. Today, what this means is social media is one of the most […]