Building your photography business has many moving parts, but building your online presence through social media can be a great way to get started connecting to potential customers. Using social media effectively for your business involves two key components: content creation and community interaction. The content you create should ideally fill a need within your […]
During the past few years, YouTube has grown by leaps and bounds. What started as a platform for people to share videos with family members and friends has quickly become one of the most powerful marketing tools in the world. For this reason, many people are looking to use YouTube to grow their business, company, […]
Social media sites like Facebook and Twitter are not defined based on the type of audience they attract. Almost anyone can be drawn to these social networks. They can be considered ‘general’ social networks. LinkedIn is a unique social network because it is focused on professionals. Its users are typically professionals and their goal is […]
Twitter has been around for a while now, which means that it’s safe to say it’s a pretty effective social media tool to use to promote your brand. Whether you’re an aspiring influencer or public figure, or you’re just trying to get more eyes on your product or service, there’s a lot of reasons why […]
It’s with no doubt that social media platforms are now taking the lead when it comes to marketing and brand advertisements. Part of the reason why there is a significant shift from traditional methods of marketing and advertisement included the fact, majority of the people in the world spend their time online. We no longer […]
Social media is one of the most effective ways for companies to grow their brand. One poll found that 73% of marketers found social media to be either somewhat or very effective. However, many less experienced social media marketers struggle to make any progress with their strategy. One of the biggest reasons that social media […]
There is no doubt that social media marketing strategy is an important part of promotions. But the thing is, you don’t have to be on every social media platform to reach the right audience. Engaging with a limited social network will be more effective instead of wasting your time with all of them. So, here […]
Instagram can be a gold mine for businesses trying to grow their accounts. There are more than a billion active users, many of which are your target customers. If you want to have the largest impact on those potential customers, you need a good handle on your Instagram metrics. Keeping a close eye on certain […]
One of the best ways to attract customers is social media marketing. Although this method has recently become an element of advertising campaigns on the Internet, it quickly became popular among marketers. Its primary goal is to attract users of social networks, which are potential customers, to the company’s website. However, like any other element […]
More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can see more success on social […]