Social media is one of the most effective ways for companies to grow their brand. One poll found that 73% of marketers found social media to be either somewhat or very effective. However, many less experienced social media marketers struggle to make any progress with their strategy. One of the biggest reasons that social media […]
By most measures, Facebook is the world’s most popular social media platform. It’s not really close. Facebook has more than 2 billion users worldwide, with the United States and India accounting for the highest numeric shares. More Americans are on Facebook than not, and most users check their profiles at least once per month. In […]
It’s essential to have a good social media reports tool, whether you’re operating your own accounts, or you manage them for clients. A good reporting platform lets you see everything in a centralized place so you can make informed decisions and monitor your brand. Along with the tool itself, you also need to have an […]
With billions of active users on social platforms, it’s hard to imagine that social media wouldn’t affect search engine optimization (SEO). But just how much does your social media activity affect your rankings? Here’s are four ways social media may affect your SEO efforts. 1. Social Media Profiles Also Rank in Search Engines Your social […]
Merriam-Webster mentions a phrase called “succès de scandale“, alluding to the notoriety of something because of how scandalous it can be. In the business world, social media marketing forms the backbone of many companies’ sales strategy, and in this way, a mistake on social media can be devastating to a company’s image. The term, “There’s […]
In order to properly promote an event, a person or a brand, you need to master the art of SMM and use all the tools available for this. Otherwise, how will you let mankind understand that there is something interesting and cool that they are not aware of? In this article, we will try to […]
The music industry is and it has always been one of those industries where it is almost impossible to make a name for yourself. There are a few chosen people that are lucky enough to have their voices heard and their dreams coming true. Right? Well, in recent years, a lot of things have changed […]
Nowadays, social media has become an omnipresent aspect of our daily lives, and nobody can argue that. Every industry uses social media in one way or another, and it has quickly become the most important key factor in digital marketing. Without digital marketing, the process of building a successful brand is basically impossible. A company […]
Employer branding and talent management have been undergoing a digital maturity that reflects a shift from the traditional paradigm towards online engagement, connecting and collaborating digitally. At present, the trend to connect professionally is favoring the social media apps. Some of the best talents are attracted and built right via these platforms. Social media platforms […]
Like most other self-employed professionals, doctors, dentists, and other medical professionals need to advertise in order to stay in business. Some opt for advertising methods, like TV or magazine advertising in their local areas. Others opt for methods that rely more on content marketing and social media. While all methods of advertising should remain HIPAA […]