As technology has changed the way businesses run their fundamental processes, marketing has evolved as well. A field that used to focus on billboards, TV ads, and radio spots has now turned its attention to the internet in the form of digital marketing. With online sales poised to overtake sales from brick and mortar stores, digital marketing continues to grow by leaps and bounds. Companies that want to compete in the modern era are going to have to concentrate on digital marketing as a way to grow their online presence and brand visibility.
With the growing importance of digital marketing, there are new jobs and sectors of this field opening up. For example, a large part o digital marketing involves social media. Social media marketing provides companies with a massive opportunity to generate a solid return on their investments. Some of the most prominent social media platforms include Facebook, Twitter, Instagram, and Snapchat. Furthermore, it is free for many companies to create a profile. Then, social media can be used to communicate with an unprecedented number of people on a personal level. Digital marketing gurus can use social media to promote sales, share information about new products, and elicit feedback from customers. Social media experts are going to be in high demand when it comes to digital marketing.
Of course, email marketing continues to play an important role in digital marketing. While regular ad mail can be invasive, emails are not. They can sit in the email box until the individual is ready to open it. Email marketing, such as drip campaigns, is an important part of lead generation and conversion. Digital marketers can communicate with leads at the convenience of the customer, gradually converting them into sales. Figuring out how to run an email marketing campaign is an important part of digital marketing today.
Finally, one of the central tenets of digital marketing is search engine optimization, also known as SEO. As SEO changes and evolves, so does digital marketing. Now, there is an increased demand in digital marketing for individuals who have an intimate knowledge of local SEO. Local SEO is the idea of optimizing a company’s online presence to focus on searches with local qualifiers. Tags such as zip codes, state names, city names, and even “near me” searches are going to prioritize businesses that are in the general vicinity of the person entering the search query. It is critical for businesses to have a strong local presence.
These are only a few of the ways in which digital marketing is growing and evolving. Companies that want to compete in the modern era need to have a strong digital marketing team. This is one of the reasons why there is a high demand for people with expertise in digital marketing.