Today, technological advancements have made it possible to shop online. Almost everything and anything can be sold online. Several sites including Shopify, Amazon, Lazada and many more are making it easier to start a business.
If you want to make some money online, an ecommerce store is a great way to start. However, generating sales is a whole different story. If you’re one of those wanting to start an online store or already have an online store, this guide is just for you!
We have put together some tips and tricks for a more effective marketing approach. By the end, you will be able to increase your sales, and conversions and be successful like Zalora, or Honestbee.
So let’s get started, shall we?
With more than 500 million users, Instagram is one of the best social media apps that you should be using to grow your business. It helps you connect with other brands, consumers, as well as influencers. In fact, a lot of businesses get a part of their sales from Instagram.
Master your organic presence on Instagram with engagement. Engage with your followers. After all, who would want to follow a brand that’s silent, cold and unengaging? It’s like a relationship where you have to engage with one another to grow. You can try to run some contests or show some behind the scenes.
Another tip is to use hashtags as well as compelling photos. Also, learn the exact times when there will be a lot of people online. All of these will help you grow your following and increase your sales.
Try Paid Traffic
If you want to generate sales quickly, you have to learn about paid traffic. A lot of people may say that paid traffic is expensive or that it doesn’t show results.
Paid traffic, when done properly can be affordable. Once you get your hands on a winning campaign, paid traffic can boost your conversions and sales.
So to help you avoid failing with paid traffic, we have some tips for you. The first is to spend small amounts of money. Don’t spend more than 50 USD. With small amounts, you can test the waters and see if your campaign will work out.
One important thing to remember is that you probably won’t get it right on your first try. That’s just how paid traffic goes. So don’t be afraid to mess up and experiment. You will learn a lot from these. Create several campaigns with multiple ad variations and monitor which one will bring you results.
Showcase Your Product’s Benefits
People don’t buy stuff for its features. They buy it for the benefits it can provide them. Take advantage of this and take better photos of your products. See that your photos have a good background – a white background is the best. If you can’t do a white background, find some freelancers to help edit your photos and bring it that white background.
Another thing is to use videos. Sometimes, it’s hard to create something that’s professional and polished especially when you have no experience with photography. You might want to ask for some help from the experts.
Lastly, improve your product descriptions. This is very important. However, it can be tough when you are not used at being a copywriter. What you can do is find a freelancer to help you.
A product description that’s written in a clear manner can help your potential customers scan your page quickly. A good description should describe the product’s benefits. To do this, you need to have a deep understanding of your target audience and customers.
Use Email Marketing
One way to grow your online store is with the use of email marketing. Email marketing has a staggering ROI of 4,300 percent according to some experts. With that huge number, it’s definitely worth spending on.
Create your list by running paid traffic to a page where you can ask people for their emails. One way to do this is by conducting a giveaway. Ask people to enter their emails to be a part of the raffle.
But how do you generate sales with an email list?
You can do some cross-selling. You can sell products that complement what people have already bought. If they bought a smartphone, why not sell them a power bank?
All of these and more help in boosting your sales. Try the tips above and watch your sales grow. However, it is important to be patient. It takes time for a tree to bear fruit. And while you’re waiting, you can try to make your product better, so people will keep coming back to your store.
Did you like the article? Which one was your favorite tip? Let us know in the comments below.