Congratulations! You have successfully started your online business. You have great products, you have your first customers, and everything is going well.
But, even though everything seems fine, there is no time for rest now.
The e-commerce industry is constantly growing, which means that your competition is becoming bigger and bigger day by day. And the only way to beat them is to grow and become a popular brand in the industry.
However, this is certainly not a walk in the park. And this is exactly the point where a considerable amount of entrepreneurs make costly mistakes that reflect on their businesses.
In order to avoid that, take a look at some of the best strategies that will do wonders for ecommerce growth.
Social media marketing
If you still believe that people use social media platforms to follow their friends, relatives, and celebs, you are very wrong.
In reality, social media has changed the way we live, it has changed our society. And, guess what, it has changed the way we do shopping too.
With billions of active users, some of the most popular platforms such as Facebook or Instagram have proven to be of the utmost importance when it comes to marketing.
Bottom line, if you aren’t present on these platforms, you are not doing enough to market your business and grow.
Facebook is probably the most popular social media platform today. Millions around the world use it and that’s why you should take advantage of it.
This network has more than 2 billion active users, and the average conversion rate for Facebook ads across all industries is 9.21%.
On top of that, ads on Facebook are quite affordable when compared to some other platforms. All of this is a sign that your visibility on Facebook should be one of your prioritized business goals.
With over 500 million members, Instagram is definitely a platform you should consider before you start crafting your social media marketing strategy.
As you already know, this platform is where users and businesses post photos, stories, and video content that can easily be shared to other social media networks.
Thanks to the fact that Facebook acquired this network back in 2012, on Instagram you will see some similar ad options that you can find on Facebook.
Snapchat is still relatively new compared to the two previously mentioned giants.
Businesses are just now starting to dive into the marketing opportunities this platform offers. With over 150 million daily active users on Snapchat, you should be able to clearly see the potential of advertising your business there.
Of course, this should be done through interesting photos and videos that your followers will engage with.
Email marketing is still around and it isn’t going anywhere no matter what some ‘experts’ may say. This kind of marketing remains one of the most popular and efficient ways to attract and retain customers. That’s the way it is and after all, numbers don’t lie.
Email allows you to keep in touch with your customers on a regular basis, making them feel respected and appreciated.
Even a simple welcome email can go a long way. So, considering this channel as a part of your ultimate growth strategy is more than advisable.
The value of the emails you send lies in the fact that you can treat your customers as individuals and get personal, which is a clear benefit that builds better engagement.
Just remember to send personalized content to various targeted groups. Segment your customers into different categories based on their preferences. This way you can craft personalized messages that will resonate with them.
Finally, tailor your content according to what your customers want. You should push messages with insightful but interesting content.
Bear in mind that product reviews are an important part of your marketing and branding efforts. These reviews can help you build trust and loyalty, which is crucial.
You may not think of reviews as a tool that can attract more people to your store, but you should know that experienced shoppers always look for other people’s comments before they make a purchase.
In other words, you will not be able to attract savvy shoppers without providing product reviews. People want to know how your product is going to work for them, and they read all the reviews they can find. Yes, they read the good, the bad, and the ugly ones.
Reviews aren’t there just to provide that extra nudge that a customer sometimes needs before buying something. Their goal is also to make people feel much more confident.
Finally, reviews can also serve as customer testimonials. This kind of testimonials can be a powerful marketing tool if used correctly. That is why you should learn a bit about how you can feature and promote them, as well as what testimonial template might suit your business best.
Knowing who your customers are
You should never forget who your focus audience is. Many entrepreneurs forget that they are there to solve their customers’ problems, and that’s exactly why they fail in the end.
Targeting those who are most likely to buy from your business should be a priority, so make sure to streamline the content, products, and services you offer.
Also, never try to target everyone. That could lead to a haphazard marketing strategy which is quite expensive in the long run, and it will cost you much more than just your money.
Of course, as you grow, your target audience will change. It won’t change much, but you should monitor everything and plan ahead accordingly.
One great way to determine your ideal customer is to introduce surveys and questionnaires. They can help you figure out the age of your ideal customer, their interests, and other important information that will help you target your audience better.
Also, you can take a look at your direct competition. This could help you scope out your potential buyers, too. Figure out what your competitors do and what works best for them.
Think about this: How many people around you have mobile phones? They all most likely have at least one.
With that in mind, seeing that so few companies have an SMS marketing strategy in place is just unbelievable. The competition for this marketing channel is quite small, so now is the right time for you to act.
With SMS marketing, you can get personal with your customers but you could also reach them globally. You shouldn’t worry about the open rate because it’s awesome. The open rate for text messages is higher than the open rate for some other marketing channels (email, for example).
On top of that, you can rest assured that when you use an SMS API service, your messages will never end up in the spam folder. Many providers don’t even process text messages for spam, which is great.
Finally, SMS marketing makes it easy to track and analyze your campaigns. You can easily see the deliverability rates, open rates, click-through rates, and so forth.
When you craft an effective strategy that gets your business going in the right direction, everything will get a lot easier for you.
But once you start growing, that doesn’t mean that you should stop investing time and effort into your business. So, examine the tips above carefully, create your own strategy for growth, and stick to it long-term. Remember, patience and persistence are crucial.