Whether you are new into eCommerce business or have been in it for a while, getting more sales will benefit your company. Not all businesses are the same, which is why you need to consider the best e-commerce platforms for your business.
Unfortunately, businesses go through stagnant phases as well as dips. But remember, these things happen, so don’t be discouraged.
Today, many eCommerce store owners have a number of tools at their disposal. Moreover, some of them are even considering Shopify to BigCommerce migration given the options for unlimited bandwidth and products, along with the elegant storefronts. The point is, everyone’s objective is to keep up with the competition in the market—and so should you.
These days, you don’t even need to break the bank to start an eCommerce store.
In this article, we’re going to show you some of the best tips to help you boost the efficiency of your eCommerce store.
#1: Implement a Multi-Channel Strategy
When you sell all your items in just one channel or expand your opportunities to the brightest marketplace, such as Amazon, you’re not only losing consumers and possibilities, but also risking the odds of something going wrong with that specific channel.
There has been a significant shift toward multi-channel marketing lately. Having multiple options for shopping is essential as it allows your most valuable consumers to purchase whenever they want and however they please.
It’s nearly impossible to run an online business without knowing what inventory is located where.
When you have multiple channels, this can become even more of a challenge. Luckily, integrating multichannel inventory management software allows merchants to increase sales, as well as sync inventory and reduce the amount of time spent in managing inventory.
Another great advantage of having an inventory management solution is the ability to prevent stock-outs by setting reminders and putting automatic re-orders in place once the stock reaches a certain level.
#2: Advertise on Amazon
Advertising on Amazon is similar to advertising on Google Ads.
When you search for something in the Amazon search box, some of the appeared results on top will be sponsored posts, otherwise known as Amazon ads. There are currently more than 300 million users on Amazon, and over 80 million Amazon Prime members in the US alone.
With so many prospects buying on Amazon, they’ve collected plenty of data about shoppers via their shopping and buying habits. This is why Amazon ads are a no-brainer for eCommerce businesses.
Amazon can be a great way to advertise your service or product, and it’s the perfect time to break into one of the world’s largest online ad networks.
#3: Improve Your Customer Service
Your competitors may sell the same products you do. But, guess what? They can never clone your customer service.
It’s true that things could go wrong sometimes, but instead of looking at them as disadvantages, why not utilize these slip-ups as an opportunity to build great relationships with your customers?
Having the best customer service can make the difference between losing a potential customer and gaining a loyal one.
But what happens when you lack face-to-face communication?
How can you improve your customer service?
Well, there are a couple of ways you can set your business apart from the rest. It all comes down to prompt communication and quick and easy solutions. You’ll find that a phone service or a 24/7 chatbot can make the difference between cart abandonment and an interested buyer. So, consider offering support for before, during, and after the sale.
Remember, the way you handle interactions will either improve consumer satisfaction with your product and business—or not.
#4: Understand SEO
Search Engine Optimization (SEO) helps to boost your site visibility and traffic on Google and search engines alike.
In simple terms, you want to put your best foot forward and search for the most relevant keywords for your business. Only then Google will begin to rank your site higher in the search results pages. And when that happens, your clients will be able to locate your website among thousands more easily.
#5: Always Optimize
You might assume that your online store is already operating perfectly and doesn’t require any further modification. Well, that’s not how it works in the eCommerce business.
Remember, there’s always room for improvement.
For instance, you may find that you can modify and improve the color of your background, the placement of your cart, or how well your website site visitors can navigate your store. By testing several different variables, you can see which features work best to build responsive customers.
Start by analyzing one variable at a time. Utilizing simple A/B testing, you can choose a single metric like click-through rates or conversions. Your tests will help you decide the best variable for your business.
Later, you can go for multivariate testing. This can help you determine what website layout or color scheme will provide the most conversions for your eCommerce store. Two of the best platforms where you can perform these tests are Google Optimize and Adobe Target.
#6: Start a Blog
Blogging has a number of benefits for your eCommerce website. For starters, it can allow you to share valuable information with customers. For another, you can actually educate your site visitors about the product or service that you provide.
Create content that your clients find valuable.
And when you do, they’ll begin to share your blog posts with others via social media. This process helps you to establish brand authority as a go-to source. It will also help you to reach more potential new customers.
What’s more, it’ll give your site more backlinks, and thereby boosting your ranking in search engines.
#7: Streamline Order Fulfillment
In the world of eCommerce, you must have a shipping partner that brings a legit solution to your online business. Therefore, you need to find a business courier that takes care of your shipping and makes the whole process a breeze.
People often consider price to be the only thing that defines which courier service they should use—this is not true.
While the price is definitely something you should always keep in mind, there are other important aspects to consider as well. For instance:
- Scalability: Do you need to place your shipping orders manually? If so, can you send out 1, 10, or even 50 parcels a day with ease?
- Flat-Rate prices: Are the shipping costs confusing and complicated?
- Convenience: Will a carrier pick up your products from your business place or do you need to go to the post office to send a product physically?
- Management: Do you manage all your orders on a specific platform?
- International shipping: Are you able to ship overseas?
- E-commerce integrations: Can you integrate shipping with your eCommerce shop easily?
- Perks: Are you receiving frequent flyer points each time you send? Furthermore, are you helping the environment by utilizing carbon neutral shipping?
Think about what offers you’re getting from your current shipping company. Are they helping your business grow? Your shipping service needs to make things easier—not give you headaches.
There are tons of services available out there that offer competitive pricing. The question is, what else do they offer?
#8: Evaluate Your Packaging
Your packaging has to be many things at once.
Well, the most basic functions of packaging a product are as following:
- Protection: Your packaging may be attractive, or perhaps it’s over-the-top. No matter what your packaging does, if it does not protect the product inside, nothing else matters. You need to make sure that your current packaging is getting the job done. If not, you might want to add multiple layers of protection.
- Usability: Your product packaging should make it easier for your warehouse, freight carrier, and your customer to handle. If you’re getting complaints from your buyers about the packaging, you need to consider whether it is optimized for eCommerce. For instance, a tightly packaged pair of headsets is required for brick and mortar retail to deter shoplifters. But does the packaging have to be the same when that person is buying online?
- Branding: Good packaging conveys something about the story you’d like to tell the customer. There are many brands out there, as well as branding strategies. You need to keep in mind that whatever your decision is, the optics and marketing must be subordinate to the other two concerns.
In some cases, the best way you can optimize the packaging is to design it yourself. This is not as difficult or costly as you might think. You can use custom boxes to align your materials and goals as closely as possible easily.
When it comes to figuring out which strategies work best to increase the efficiency of your eCommerce store, you need to experiment and great creative.
What can you possibly do better than your competitors?
The tips mentioned above will help you build trust and a following of loyal customers who will buy from you time and time again. And if you want your eCommerce business to grow, make sure you’ve executed these strategies properly.