Successful eCommerce businesses require an effective content strategy that has a chance of capturing your market.
And as we know, attracting people’s attention is easy through color and visuals. Therefore, infographics guarantee a solid boost for a new online business.
The advantage of using infographics for your eCommerce varies from making your content understandable to increasing brand awareness.
However, it is critical how you use an infographic to display information and content. In this article, I will demonstrate how to use infographics for your online business. Let’s get to it.
Include Links in Your Infographic
Infographics can build business backlinks. Backlinks are links from other sites that direct users to your website.
A massive factor in SEO rankings is how many high-authority domains link to your site.
These backlinks signal Google that you have reputable content that is cited by other websites. Include a link in your infographics to direct traffic to your website, and encourage others to share them in their posts.
For instance, if you create an informative infographic, other business owners or bloggers may use it in their sites.
The backlink on your infographic directs potential consumers to your website. More visits to your online store guarantee more sales leads and consumers.
While this is a great way to improve SEO, it won’t get results if you don’t make sure your site is functioning well. This includes making sure that it is secure, fast, and mobile responsive.
If your site is slow or frustrates users, people that come to your site from the link present in the infographics are likely to leave as quickly as they came, which in turn increases the bounce rate, and negatively impacts your PageRank.
A good place to start is making sure your hosting provider meets your needs. Check Hostinger to know more about reliable web hosting, and be sure to test your site with tools like GTMetrix to learn what can be improved.
Building Brand Awareness
Infographics are an effective tool for creating brand awareness. Not only do infographics express knowledge in a specific topic, but they also market your brand.
With infographics, you show the world that your company is a knowledgeable and respected expert in their field, eagerly sharing their insights.
Of course, always include statistics to back your claim. Above all else, your infographics must be factually correct.
You can incorporate your logo, and base the infographic on your brand’s aesthetic, making sure people know your company is the one that created it.
Remember, people are attracted to colors and visuals. I being a strong business awareness, gets consumers to refer other potential consumers to your site, thus a great marketing strategy.
Image source: https://www.pexels.com/
Share Your Infographic’s Snippets on Social Media
A platform like Instagram a perfect distribution channel to share your infographics. When sharing your infographics, identify the best segments and share them at different times of the day. Do not forget to include a brilliant caption for your post.
Enhance your SEO
So how can you use an infographic to improve SEO? Follow the best practices – include keywords in the alt tag and make sure the image name is properly formatted.
By doing so, not only do you have a chance to increase traffic to your website but also boost your infographics Google image search ranking.
Use infographics to boost the possibility of sharing your image with other audiences. Once the page containing it is indexed, it can show up on image search result pages.
Infographics are easily shareable across the internet because of conciseness and aesthetic appeal. Make it accurate, topical, and easy to digest, and you might even go viral.
Image source: https://pixabay.com/
Create Attention-Grabbing Infographics
Effective eCommerce requires attention. Creating an infographic with a relevant and compelling topic can help you go viral. By doing so, you will definitely increase traffic to your site.
Alternatively, do a keyword search to find if people are interested in a particular topic by using sites such as BuzzSumo.
Remember, to confirm if the topic in your infographic is relevant to your business. It is essential to understand your target audience and what they’ll be interested in.
Diversify Your Infographics
There are different types of infographics, such as static, social media, video, and PowerPoint infographics. All of them are important for the success of your eCommerce site because of the different approaches they use for attracting customers.
Use a static infographic on your websites or blog. They’re lightweight, load quickly, and are easy to skim. Additionally, that makes the infographic easier to share.
The content from the video infographics reaches consumers who may not have seen the static version. These you can share on your brand’s YouTube channel or Instagram account.
Additionally, some consumers better understand the content if it’s presented as a static image, meanwhile, others like to stay engaged by watching a video, having ideas explained to them. The more you spread it, the more people it will reach.
Stay on Top of Current Trends
Don’t take a back seat. Trends are ever-changing, so use new techniques to develop the best infographics. For instance, there is a new technique involving the use of animated infographics.
Visit various sites such as Canva to get on top of the latest trends and infographic designs.
There are several great benefits you can get from using infographics for your online business. These strategies are broad, some of you which I have covered in this post.
These techniques will hopefully let you improve brand awareness, SEO, and how many leads you generate.
However, always be on the look for new trends and be innovative to get the best infographic for your online business. Finally, I believe a well-designed, relevant, and beautiful infographic will benefit your business immensely.
Mary is a passionate blogger and the chief editor at her own content marketing company PRable.com. Since college, she’s been interested in break-through technology and technical writing about innovative products and services that change our everyday lives for the better. She’s also interested in web design and photography.