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Top Tips for Students to Stand Out in Lecture Classes

You walk up to that auditorium on the first day of classes and look around the room — 200 students are filing in and grabbing the many seats available. Everyone around you likely has the same thought, “How am I ever going to stand out among all of these other students?” It’s no secret that […]

Hidden Metrics To Help You Improve Email Performance

One question I habitually ask our clients is, “What metrics do you use to measure and improve your email marketing performance?” The answers vary, but they typically cluster around: ESP-provided campaign-level rate metrics: Open rates, click rates, click-to-open rates, etc. Clients are typically looking to improve these metrics over what they have achieved in the past. […]

Best Locations for a Student Gap Year

With the start of a new school year thrust upon us, those of us transferring to colleges or universities may find ourselves considering taking a year out. But can anyone blame us? We’ve been in education since the age of five, so why wouldn’t we want a break? Ultimately, however, the question comes down to […]