Top 4 Factors to Consider for Making an Ecommerce Portal Stand Out

Ecommerce websites aren’t a simple project to complete. They are extensive in nature, and comprehensive research and analysis are needed to make them. Take the example of real estate projects, they are humongous in reality, and their related websites are also really detailed. They consist of hundreds of sub-pages, and one needs to be extra-cautious about them. So, what you need to know to create eCommerce websites which are huge in nature? 

Let me offer you a detailed account of what needs to be done here. 

Mega Real Estate Projects in Dubai

Dubai is home to the tallest building in the world, BurjKhalifa, standing at 828 meters high, and one of the marvels of modern technology. With hundreds of other skyscrapers, shopping malls, and housing projects, Dubai is a delight for investors and buyers alike. And to promote such projects, online marketing through social media and websites is a necessity. But how to develop and design websites that fully encompasses all the aspects? 

While we all know about aspects such as planning, designing, development, etc. There are certain aspects that we tend to ignore, but those are important as well. Let me offer you 4 distinct factors to get an extensive eCommerce website that is bound to be successful. 

1. Design Needs to be Great

Have you ever wondered what the secret of success behind all of the great eCommerce websites is? Or shopping portals? While it is a foregone conclusion that they have a marvelous track record concerning marketing and research to know what their target audience looks for, what else? The design and layout of any eCommerce website must be exquisite and top-notch, to say the least. So, let’s discuss this now.

A poorly designed shopping portal is not something many people would like to look at. The competition is tough as there are certain aspects for which visitors are inclined to browse through a website and leave other websites after just a few seconds. If it is happening to your website, then you need to do something really quickly as your competitors will be eager to take your place and dethrone you from the top. So, what to do in this concern? Let’s analyze.

For the design part, don’t try to overdo things but stick to the basics. Don’t just copy the design of a famous website like Amazon and eBay as everyone will recognize it instantly. You need to come up with a design that looks alluring but, above all, complements the products and services well. Getting overboard is not the solution, but offering a design that can attract the eyeballs is the way to go.

2. A Great Bond between Company and Clients

If you ask me how to create a great bond between your company and clients, it is all about being user-friendly, easy to use website with great navigation. If you think that these are very common aspects, you are right. You don’t need to research hard for 1 year and then come up with a design that is truly out of this world. Instead, focus on making a design that can gel well with your target audience and that can help you create a bond with them.

Blurred pictures and difficult to read fonts are some of the few aspects that you need to shy away. These are the factors that will come in your way in making your visitors into your clients. If you want to attract new customers in hordes, you need to think out of the box and include features that are really good to look at. 

3. An Edge over your Competitors

While the elements that I have mentioned in the last 2 points here are really detailed in nature, there are other factors too that can make a website look really good. Being in a competition is all about competing with companies that are in your league, not with the best in the business. Of course, this should be your ultimate goal, but for a startup or SME, achieving this goal even in a few years is like a fairytale. 

You need to think about what your competitors are doing off late, and that has been a hit with the customers. Analyze that strategy if it is in your favor. There are certain aspects you ought to use in your portals like a catchy CTA and landing page. This is not cheating or copying as it is among the basic steps every company has to go through. 

4. Consistency in Every Aspect

Being consistent with your strategy is what you must stick with. You may initially encounter failure with a strategy, but that doesn’t mean that you need to reject it outright. Think about exactly what was the reason behind that result. If the strategy is entirely incorrect or not what the marketing in that target market needs, only then change the strategy. And design and layout are also one of them.

If you think that everything you are applying is not working in your favor, maybe it’s time to consult a professional. Do not wait for an eternity to make things work for you and talk to a website design Dubai Company which is expert in offering eCommerce website design and layout. This can turn out to be a good decision if you are finding it hard to get some success with the web design of your eCommerce portal.

Over to you

Looking for some more cool tips for designing your website or have a query in mind? Please use the comments section below to speak our heart out.