An effective email marketing campaign is oftentimes the only way to cut through the noise in the modern marketplace and reach out directly to consumers, but countless businesses and aspiring professionals are failing when it comes to getting their message out. The ceaseless rise of the digital marketing industry means that email marketing campaigns will only grow to become more important as time goes on, too, meaning it’s essential for companies everywhere to master this art if they want to enjoy success for years to come.
Here’s how to create an effective email marketing campaign, and the insider tips and tricks you’ll need to avoid becoming another unread email in someone’s spam folder.
The benefits of an email marketing campaign
Many business owners are struggling when it comes to crafting an effective email marketing campaign simply because they don’t value such campaigns in the first place. Many old-school business owners still want to rely on traditional advertising options, for instance, unaware of the fact that email marketing is by far one of the most effective means of reaching the modern consumer. The most insightful email marketing statistics remind us that email marketing has an average ROI of 3,800 percent, for instance, meaning companies generate an average $38 for every $1 they invest in a wisely-crafted email marketing campaign.
It’s important to understand the benefits of an email marketing campaign before you embark on one in order to truly comprehend the importance of what you’re doing. This isn’t some small operation that can be put on the shelf to collect dust until you need something new to do; email marketing campaigns should be closely-monitored by management officials from the start to the end of the process, and your company should be tirelessly pouring effort and resources into your campaign if you don’t want it going to bust. A simple gaffe in one email could damage your reputation with literally thousands of customers, so approach this operation with the respect and caution it deserves.
To begin your email marketing campaign on the right foot, start by closely curating an email list. Possessing and regularly updating a stellar email list is a vital aspect of surviving as a 21st-century business, as staying in regular contact with your customers is one of the only ways to ensure that they end up spending money on your business in the future. Litmus has reported that 91 percent of customers check their email at least once every day, which means that you’ll need to be toeing a fine line between barraging them with updates without going overboard and turning them away with too much spam.
You need to build a personal relationship
Once you’ve begun curating a selective email list for your Toronto roofing company, you need to start establishing and building a close personal relationship with your consumers. Email marketing campaigns allow you to deliver deals and savings directly to the inbox of your everyday customers, so don’t be afraid to butter them up by giving them irresistible bargains that will drive foot traffic towards your business. Building a personal relationship is about more than merely offering customers perks, however; it’s imperative to establish your brand as a credible, secure option that customers can count upon in trying times.
Segmenting your email marketing campaign means that customers will only receive offers and updates when those messages are relevant to their interest, and it’s important you embrace this tactic if you don’t want your emails to go unnoticed. Generic messages are likely to end up in a spam folder, and even if consumers do click on them they’re unlikely to find them engaging enough to visit your website or spend money at your store. Always remember to hone in on a niche audience who’s particularly receptive to your message, and your email marketing campaigns will be seeing more success in no time.
Don’t believe the doubters
Perhaps the most important thing to know is that you should never believe the doubters who trash email marketing campaigns as ineffective relics of a bygone era. Despite the fact that some continue to champion popular social media platforms as the place to be advertising, email is still the preferred communication channel of most people and will likely remain in that position for years to come.
Refusing to invest the needed amount of capital in your marketing campaign because you lack faith in the efficacy of emails is a commonly-made mistake that cost many entrepreneurs dearly.
Focus on producing clean, engaging copy that’s honed for a specific target audience and you’ll ha
ve created an effective email marketing campaign for yourself before you know it. Avoiding the spam folder isn’t easy, and a stellar email marketing campaign can require a hefty investment on behalf of the business owner, but by crafting an effective email marketing campaign you’ll soon be converting leads into lifetime customers.