Email Marketing

Why Email Spam Filters Can Help You Be More Productive

If you send an email, it’ll be filtered either to the inbox, a categories tab, a spam folder, or it’ll be blocked fully. Filter technology plays a huge role within the success of your email campaigns.

Spam filtering discovers uninvited, unwanted, and virus infested email (called spam) and stop it from moving into email inboxes. Internet Service suppliers (ISPS) use spam filter to be sure they aren’t distributing spam. Small to medium sized businesses (SMBS) additionally use spam filters to guard their staff and networks. Spam email filter is applied to each inbound email (email getting into the network) and outbound email (email leaving the network). ISPS use both strategies to guard their customers. SMBS usually focus on inbound filters. There are several hosted spam filtering services offered. They will be hosted in the “cloud,” on PC servers, or integrated into email software systems like Microsoft Outlook.

Spam filtering solutions use “heuristics” strategies, which implies that every email message is subjected to thousands of predefined rules (algorithms). Every rule assigns a numerical score to the chance of the message being spam, and if the score passes a certain threshold the e-mail is flagged as spam and blocked from going on.

There are different types of spam filters for various criteria:

• Content filters – analyze the content of messages, scanning for words that are usually employed in spam emails.

• Header filters – examine the e-mail header source to check for suspicious data (such as spam email addresses).

• Blacklist filters – stop emails that came from a blacklist of doubtful IP addresses. Some filters go more and check the IP name of the IP address.

• Rules-based filters – apply custom rules designed by the organization to exclude emails from specific senders, or emails containing specific words in their subject line or body.

In today’s world, spam filtering is a must to safeguard your business. It’s estimated that 70% of all email sent globally is spam, and therefore the volume of spam continues to grow as a result of spam remains a lucrative business. Spammers get even more sophisticated and inventive in their techniques to get their messages into your inboxes and bring their disturbance. Spam filtering solutions should frequently be updated to deal with this evolving threat.

We hope you’re convinced that email spam filter service is essential to safeguard your business. Once you decide to invest or upgrade your spam filter solution, know that there are infinite spam filter programs out there and it’ll take time to figure out which one works best for your business.

Here are a couple of key things to look for:

• At a minimum, the solution you select should block spam. This may sound sort of a given, but not all spam filter software is up to the task (or doesn’t keep up to date with the evolving world of spam attacks).

• The solution you decide on should give the protection you wish for your network, however not stop the legitimate emails your staff need to conduct their business.

• Administrators should have the ability to edit and make rules over and higher than predefined rule settings so that the solution meets your organizational needs. This customization should be simple, even for unsophisticated pc users. The most effective way to defend your business from spam and the risk it brings is to seek out the most effective spam filtering service. While there are multiple anti-spam products within the market that may protect staff from email spam and since several solutions have content filters that have nearly the same catch rate, IT administrators specifically highlight the top five spam filtering companies: EveryCloud, DuoCircle, SpamTitan, Vircom, and Spambrella. So all you need to do is to find your perfect match.