Social media marketing may seem simple at first glance, however, there are many subtle nuances that you should be aware of when you’re trying to use social media to bring more attention to your brand. While some mistakes might simply hold you back, others could be disastrous to your brand and your image. Here are some of the most common mistakes businesses make when trying to market their services online.
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Using Too Many Platforms at Once
One of the biggest mistakes that businesses make with social media marketing is targeting too many channels at once. Depending on your particular brand or service, you might be more successful using Facebook groups or pages over Instagram for instance. Make sure that you concentrate your efforts on the platform that works the most for you and slowly expand if you can. Pinterest Advertising is a great place to start to test smaller budgets on conversion.
Having a One-Size-Fits-All Approach
Blasting the exact same content across all platforms is a sure-fire way to make sure your visitors lose interest. Make sure that you have a unique strategy for each platform. If you’re running an online casino, for instance, don’t flood your Instagram posts and Twitter feeds with bonus offers; instead, run winner stories to entice your readers as an alternative. People get bombarded with ads left and right, and anything with a more human feel will spark their interest even more.
It’s still surprising to see how many business owners don’t understand the dynamic aspect of social media. They often forget that you are supposed to be in a discussion with your audience and don’t use your social media pages as the static billboard. One of the worst things you can do as a business when advertising on social media is giving the impression that you are above interacting with your audience. You will be seen as a company that’s only interested in self-promotion, and they will tune you out from now on.
Not Being Willing to Give Value
We already mentioned how you shouldn’t use your social as a billboard for shameless self-promotion. You also have to be dedicated to offering value as well. Try to help the community. Share useful contents from other people. Interact in discussions to offer genuine help. And make sure that you spend more time publishing useful content than trying to sell. This will establish you as an actual resource to the community and they will be more willing to consider buying from you.
Not Selling Enough
You also shouldn’t be too timid with your marketing and make sure that you are actually actively trying to convert all that brand affinity you’ve been building into pounds. You should have a solid strategy in place and gradually ramp up your efforts on social media as your brand grows. But make sure that you don’t do so prematurely and wait until you’ve built a solid audience and have established yourself as an authority in your niche first.
Social media marketing is a delicate art that can only be used when you have the proper course of action. Make sure that you steer clear from these mistakes if you don’t want your social media marketing efforts to be in vain.