The online casino industry is thriving. While this is a good thing, it can also present a unique challenge for those operating in the industry. An abundance of customers brings with it an abundance of competitors.
Some sites may miss out through their marketing as competitors are’ able to attract and retain more customers. So, what can online casino businesses do to try to stand out from their competitors?
One of the oldest tricks in the marketing playbook is to present customers with a special offer. This could be 10% off the first order, as many clothes retailers do, or could be free shipping if a certain amount is spent. These offers could be regular, or they could be a one-off.
The online casino industry is known for its welcome bonuses and promotions for new customers. Some sites offer free spins on their slot games, knowing that that will likely draw customers in.
Others offer cashback on their sportsbook, focusing on that element of where their best aspects lie. A welcome offer has become expected, so sites must find a way to present it to customers that stands out from the crowd.
Hand-in-hand with a special offer is a loyalty scheme. Starbucks have one, supermarkets have one, even cosmetologists have them to reward repeat custom.
Loyalty schemes work by offering something upfront and then continue to offer at intervals in exchange for a customer using the site. This benefits those who know they will occupy a site a lot. It also cultivates a good relationship between customers and brands.
For example, LeoVegas offers personalized promotions for those who repeatedly play, tailored to the customer. Some casino loyalty schemes focus on weekly deals only available for their most loyal customers.
Others offer free gifts on a customer’s birthday and refresh the deals regularly. Loyalty schemes work by incentivizing repeat custom. So, the offer that will eventually be given to the customer needs to be worth it.
Create a Relationship
The final marketing trick to help online casino sites appeal to customers goes beyond mere marketing and into building relationships with customers.
Customer support is an offshoot of the marketing function as it can help influence changes and analyze what customers might respond well to.
Relationships with a site come from how you speak to those who sign up. They also focus on how you communicate off the site via email and social media.
Plus, what you do if there is an issue to deal with. Engage with a customer as though they are the only one. They will be more likely to invest time in the site and become loyal.
Marketing tricks can be useful for online casino sites because they don’t rely on creating any new gaming content or having an overhaul of the site. They work by finding ways to allow customers to see the benefits of joining up.
Whether this is through special offers, loyalty schemes, or by creating a relationship, there are many ways that sites can stand out from their competitors.