The music world has seen a lot of changes during the past few years and artists have had to adapt as the industry changes around them. For some artists, they might not know how to adapt to make sure their music is tailored to meet the needs of an audience that is more diverse than it ever has been in the past. This is where it is helpful to have an experienced guide in the field. Ayal Kleinman represents this person. He has been leveraging his experience and his connections to help artists as they navigate a music world that is changing quickly. As one of the rising stars in the field, he represents the future of music.
Ayal Kleinman has a reputation for always finding ways to position his clients and artists at the forefront of industry innovation and evolution. While there are lots of clients out there, he has a knack for taking a look at artists and identifying those who have the talent to make it in the music world. Furthermore, he doesn’t just have the ability to recognize talent but also hone it to make sure his clients succeed in an industry that always seems to have moving targets when it comes to the desires of listeners. His ability as an expert in the fields of artist marketing and development remain key signatures of his illustrious career to this point. While he might still be relatively new to the music world, he has already made waves. His career has quickly taken off and he has worked with numerous award-winning multi-platinum superstars such as Jason Derulo, PARTYNEXTDOOR, Bebe Rexha, Wu-Tang Clan, Gucci Mane, and numerous other examples. To this point, Ayal Kleinman has received nothing but praise from some of the biggest names in the industry, as he has helped them reach new heights when it comes to their careers.
Furthermore, Ayal Kleinman has also broadened his horizons, trying to find ways to maximize his skills by learning from others in this field. He has even served as the SVP of Marketing for Warner Bros. Records, where he spearheaded marketing during watershed moments that took place in 2017 and 2018, leading to marked growth for the company and its roster.
He is always on a mission to find ways to push the field forward. From the very first day he works with an artist, he is trying to find ways to envision the future for that artist. Then, once he and his client are on the same page, he works tirelessly to make sure that the journey is a success. For Ayal Kleinman, it is all about taking an act and bringing it to the forefront, where packed arenas and screaming fans resonate with the message of an artist who is drawing on his or her own experiences and culture.
In this manner, Ayal Kleinman has regularly elevated artists to household names. He worked at Warner Bros. for nine years and was the driving force behind convincing the company to leverage the power of TikTok to identify new up and coming artists. Through this mission, Ayal Kleinman was able to launch successful campaigns for numerous artists including Derulo, Lukas Graham, and Andra Day. Furthermore, Ayal Kleinman was also featured in countless articles about the social media disruptor and how this plays a role in the growth of artists. Some of the publications that picked him up include The Wall Street Journal, Rolling Stone, Billboard, Noisey, and numerous other examples.
One of the hallmarks of Ayal Kleinman is his ability to use new technology to help his clients launch their music careers. In today’s era, it is important to take a well-rounded approach to marketing, no matter what the field might be. That is why he always uses social media and an array of apps to connect with as many people as possible. The more people place eyes on the music he produces for his clients, the better. This is how Ayal Kleinman is able to help so many artists launch their careers and become household names in the music industry.
Prior to his time at Warner Bros, Ayal Kleinman also served as the VP of New Media and Marketing for the Steve Rifkind Company where he played a role in the development of Akon’s career. Prior to this position, Ayal Kleinman worked as a digital marketing manager at Warner Bros. Records for several years. While Ayal Kleinman might still be new to this field, he has a bright future ahead of him helping numerous other artists succeed in a changing music industry.