You have probably shopped on Shopify or Amazon. If so, the chances are that you have enjoyed the benefits of geolocation data—customized offerings for your region, personalized content in your language, and more—on these two or other e-commerce websites
Such information comes from bulk IP location, also known as IP geolocation services provided by intelligence aggregators like https://ip-geolocation.whoisxmlapi.com., and allows e-commerce businesses to provide a seamless user experience.
We will get into the specific benefits of IP geolocation data in this post. But first, let’s delve into what bulk IP location actually is.
What Is Bulk IP Location?
Bulk IP location provides the geolocation details of multiple IP addresses with a single query.
Depending on the consumption model you choose, you can perform an API call or a web-based lookup query. You can upload a file containing as many as 100,000 IP addresses and wait for the results that would reveal IP geolocation data including:
- Latitude and longitude
- Postal code
- Time zone
- … and more
Geolocation information also comes from a database, which is handy when you want to feed it into e-commerce software or cybersecurity systems.
3 Ways Bulk IP Location Helps Businesses
When you look at your web server log, you will see a bunch of visitor IP addresses.
Along with their IP addresses, you can also see the pages they visited with the corresponding date and time stamp. You can run the list of IP addresses through bulk IP location lookup to determine the geolocation of each.
Such functionality is beneficial for online businesses that want to get to know their visitor demographics and make essential business decisions based on the data. In particular, we cite three specific areas that geolocation data can enrich.
User experience is one of the most critical factors that drive SEO. The happier website visitors are, the better Google and other search engines will rank it. And what makes customers happy? Aside from fast-loading sites, visitors appreciate a personalized touch.
When someone from Denmark visits your site, for example, he/she would generally prefer to see prices in the local currency and language without having to tweak some settings.
That may sound trivial, and some people may not think too highly of content personalization. But remember that among the reasons for cart abandonment is that prices are shown in foreign currencies.
With the help of bulk IP location, you would know which countries your frequent visitors are from, allowing you to customize their experience.
Fraud Detection and Prevention
Fraud is an old-age enemy of business owners. Even before the age of card-not-present (CNP) transactions, fraudsters have found ways to steal other people’s money.
These days, they accomplish this in more techy ways, but anti-fraud technologies are also catching up. Geolocation data from bulk IP location makes these systems more effective.
By comparing your customers’ logged geolocation data with their current location, you can uncover inconsistencies and even catch fraudsters.
IP geolocation data also allows you to set up restrictions for visitors from high-risk regions. The countries with the most number of scammers, for instance, include Nigeria, Brazil, India, China, and Pakistan.
Bulk IP location can help you minimize fraud risk by restricting users from these countries, or at the very least, enforce two-step verification. Find more info here.
Tailoring marketing strategies to geolocation data makes campaigns more personalized and less salesy. For this reason, location-based marketing has a very impressive return on investment (ROI) for businesses.
It allows marketers to reach their target consumers based on their physical location dictated by bulk IP location. Check this blog for more information on possible geolocation analyses relevant to marketing.
When coupled with geofencing technology, businesses can reach out to target consumers when they are ready to make purchase decisions. For example, retail companies can use bulk IP location data to alert customers of an ongoing sale when they are within the store’s geo-fence.
Every Internet-connected device has its own IP address, making bulk IP location quite useful in several business processes. It can enrich marketing, advertising, and SEO strategies. IP geolocation data can also help in fraud detection and cybersecurity implementation.