Starting out as a fashion photographer requires many things, and one of them is to get adequate knowledge about the new field you want to venture into. Fashion photography is different from portrait photography.
While a fashion photographer wants to highlight the clothes and the attitude of the model or the model itself (depending on its purpose), to create an image of the brand and sell its product, a portrait photographer, on the other hand, aims to emphasize the person.
Therefore, it is somehow easy to confuse these two fields of photography.
Regularly seeking knowledge and advice will keep you in the front and help you achieve amazing things with fashion photography. In this article, I will be showing you some top tips that will help you start out well as a fashion photographer.
#1: Observe What Others Are Doing and Get A Foot from Them
Thanks to the Internet; we now have access to huge amounts of images. Networks like 500px, Deviantart, Flickr, etc., put at our disposal all that creative content, full of ideas and from which we can learn a lot.
Also, we can also find personal webs and portfolios of the great masters we can always learn one or two things from. Observe the resources, the composition, the frames, and many other things because that is the best way to learn.
Fashion photography has its own discourse and the best way to know it is to observe, but do not limit yourself to that, read, inform yourself. Develop your aesthetic criteria; that is also very important.
#2: Create A Good Concept
Fashion photography, despite what one might think, is not cold and random. As I said, it has its own, more special speech, but we must know it.
In order for jobs to have quality, the creation of a good concept is important. It can be an attitude that you want the model to transmit, an aesthetic or a story, sometimes they mix. It does not need to be very elaborate or integrate many elements, remember that in photography, less is more.
#3: You Just Need to Plan
In fashion photography, planning is very important. You have to be a retailer and try not to leave anything to chance because it is the way to get closer to the original idea, in fact, it is very difficult to get exactly what one proposes at first. Choose the elements of the session (makeup, costumes, location, lighting, etc.) depending on the concept.
You have to take into account all the factors, both the ones that depend on you and those that do not (light, weather, etc.). At this level, the photographer is usually the one who organizes the session and coordinates the team, and this is the most difficult thing, I can assure you.
Don’t forget to consider the post-shot aspects too. Make sure you have the required tools to bring your photos to life after shooting them. Get a good photo editor and remember the importance of good background to your work too. So, invest in a good background remover as well.
#4: Choose Your Models Yourself
Models can be friends or family, even better if some are fond of modeling. Personally, I like to use friends and people I know. That will save you a lot of stress compared to hiring or exchanging models.
Start working with people with similar experience to yours and choose your models with care – the ones that fit your idea, and ask them for current photos.
#5: Clothing Is Important
Remember that the purpose of fashion photography, apart from setting trends and associating an attitude or concept to a brand, is selling clothes. It has to look and be well chosen.
You can ask for advice from an acquaintance who likes fashion or go to a stylist or store and ask what the mannequin is wearing, after all, you want to help promote their products.
If you do this last, treat the clothes with great care and do not remove the label if you will still be returning them. Also, make sure that the store in question makes monetary returns and not in the form of a coupon!
#6: Do Not Be Afraid to Experiment
If we are starting, do not be afraid to experiment. Investigate light, shapes, composition, etc. This is one of the ways to forge your personal style. Of course, as always, everything with ahead. Do not be afraid to make mistakes, but try not to make nonsense.
#7: Accept Criticism
As we all know, as long as it is constructive criticism, it is positive to reflect on it and compare what we believe is correct and what the other has thought. Be humble, accept the criticisms, take them all into account and stay with the usefulness of each one.