Every business operating today should have a presence on social media—and that includes lawyers and law firms. Social media is easy to set up and free to use, although you can choose to pay for ads, and it offers access to a vast audience of potential clients. So, why wouldn’t you use it? One barrier […]
Whether selling to consumers or other businesses, the emphasis for a strong marketing campaign should be on building strong customer relationships. However, strategies for B2C (business to consumer) online marketing are often different from those of B2B (business to business). The needs of your target audience When trying to sell your goods or services to […]
Investment casting is one of the oldest production methods, dating back hundreds of years, wherein molten steel is poured into an expendable ceramic mould. The mould is shaped through the use of a wax pattern – a disposable piece in the form of the preferred part. The pattern is coated (invested) into ceramic slurry that […]
