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A toothbrush subscription company has been forced to apologise for its latest advertisement sent to university students.
The advert appears on a beer mat included in a students welcome-to-university pack.
On the beer mat is an image of a woman with toothpaste drooling out of her mouth and on the back it says: ‘Whether you spit or swallow as part of your (twice…) daily oral regime, place your oral health on autopilot with Brushbox.’
‘We are really sorry if anyone has been offended by the promotional image used on the beer mat,’ a spokesperson for Brushbox said.
‘We now realise it was inappropriate and misguided of us to use this type of image as a way to raise awareness of dental health issues.
‘We completely understand that the image could be deemed as derogatory to women and for that we are truly sorry.
‘This was never our intention, and we take full responsibility for any upset it has caused.’
Promoting dental hygiene
Brushbox claims to be one of the UK’s first toothpaste and toothbrush subscription box services.
Delivered every two months, boxes contain four toothbrushes, some dental floss and two tubes of toothpaste.
The company claims the beer mats were created to help promote the importance of dental hygiene whilst at university.
‘Brushbox is a company that prides itself on its family and ethical ethos,’ the spokesperson continued.
‘We are very disappointed that something that was meant to encourage good health habits amongst students has caused any offence.’
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