As an employer, the process of recruiting is probably not new to you. Conducting interviews is not very difficult, but the biggest challenge employers face is finding applicants who have the right talents and skills for the job.
But who is to blame for this mismatch between the demand and supply? In many cases, employers are unable to accurately express what they are really looking for in a candidate when advertising their vacancies.
Employers can hire recruiting agencies who are skilled at looking for the right candidate but many still prefer to do it themselves in order to enjoy greater flexibility and, of course, reduce hiring costs.
If you are the DIY kind, we have some guidelines that can help ensure that you find the perfect recruits for your company.
Prepare The Content
You might be overwhelmed by work and creating your recruitment announcement might not make the top of your priority list.
But you need to take the time and make that perfect hiring poster as this will have a lasting impact on your business. Here’s everything you need to keep in mind when creating your custom hiring poster:
Write a captivating title
Whether it is one position or many, each job listing should have a killer title that will be displayed on the poster. The title must be clear so that potential job seekers can know who you really need at a glance.
This will eliminate all those job hunters who are not a good fit for the job.
Introduce your company
Let readers know what your company is all about, but be concise. Hiring posters are not the right place to go into in-depth detail about your company.
It needs to be attention-grabbing and communicate the main message: The Position You’re Hiring for. ·
Include the job requirements
Move on to the main point directly without wasting space. Using bullet points to explain what the employer wants can help readers to understand the message quickly and clearly.
Make the text more visible by using bold letters or different colors to highlight certain parts. This will help job seekers decide if they meet the job criteria.
Use visual hierarchy in your poster.
Use different font styles and sizes to reflect the hierarchical importance of the different messages within the poster.
At first glance, the reader’s attention should be captivated by the vacancy title, followed by the company name and other details such as the deadline, how to apply, etc. Lastly, the poster should provide details about the job description.
Choose an Appropriate Template
You don’t have to be a design expert to create a stunning hiring poster. do You don’t actually need to hire expensive graphic designers to get the job done. All you need to know is how to work smart.
Instead of designing from scratch, use online platforms that can do the work for you. One platform that is a one-stop solution for all your marketing and design requirements is PosterMyWall.
It can help you with every aspect of your hiring process or any other marketing need from content creation to distribution.
Customize their professionally designed “now hiring” flyer templates to promote your vacancies effectively.
A good hiring template should highlight the title, have a text box to sell the position and a space to list the qualifications necessary for the job.
When looking for talented employees to fill a position, remember that selling the vacancy to them is very crucial. This includes attracting those with the right abilities and skills for your company.
Keep this in consideration when selecting a template to work with. Is it persuasive enough? Is it speaking to your ideal candidates?
Another part of selecting the right template is selecting an attractive color palette. Many people would not bother to look carefully at a poster if it is not captivating enough.
The background and text colors should be in harmony to increase visibility. It is ideal to incorporate the company colors in the design as well to give a branded look to your poster.
Tell Them How to Apply
You can choose how the candidates hear about the vacancy and how they respond to it. Today, online job applications make things simpler for employers when they are filtering through the talented candidates.
Creating an opening on LinkedIn and similar professional and job listing sites can allow candidates to apply directly through the sites. You can also bypass the recruitment hassle and hire recruitment agencies to do the job for you.
Or you can advertise the vacancy in business and industry-specific magazines with the relevant contact details. A website or email address for completing online applications should be displayed clearly and prominently on the posting.
Start The Hunt
Finding the right talent for your vacant position is not an easy task. You might have to hit the trial and error method before you find the perfect match for your company.
But you can definitely tilt the odds in your favor by making sure your vacancy reaches the right people at the right time in the right manner. No need to fret!
Simply follow through the guidelines we have mentioned in this post and you’ll have the perfect hiring poster to attract the perfect candidate in minutes.