People always judge things by how they appear, and not by how they actually are, and this is a theme that recurs all the time. The hardest part of making the sale, is to get the potential customer into your business premises in the first place. You spend money on advertising and marketing to reach out to these potential customers, which could run into many thousands of dollars, and then finally, when they do make it to your brick and mortar store, they are greeted by the sight of your business premises, that look less than inviting. It is very likely, that they will turn on their heels, and walk off in the opposite direction. You’ve done all of the hard work, and now they won’t even come into your store.
There is a very simple way to change how customers perceive your business to be, and that is to add some concrete pots, with trees, flowers, and other plants, to them. This might seem like a very simple solution, but it does work, and businesses all across Australia will testify to that point. Adding some nature to the outside of your building, and also the inside, can help draw customers into your store, where you can then try to convert them into real sales. The benefits of investing in these pots are many, and we will explore just a few of them here today.
They look fantastic – The great thing about these concrete pots, is that they can be painted any colour to suit your tastes, or requirements. They can blend easily with the colour scheme that you have already chosen for the interior or exterior of your building, and with the right colour scheme, and the right choice of plant, you can make your store a lot more inviting, to potential customers. People are naturally curious about nature, and if the outside of your store has beautiful trees, plants, and flowers, in colourful concrete pots, then customers are going to want to come in.
Incredibly durable & hard wearing – The Australian weather ranges from baking hot, to freezing cold, and anywhere in between, and so it is important that you have pots that can stand up to the elements, and still look great. Concrete is a lot stronger than wood or plastic containers, and concrete won’t rot over time. Your concrete pots will still be there 10 years from now, when all of your other cheaper pots have long since gone. From a health and safety point of view, they are also much safer, because they won’t blow over in the wind, and injure your customers.
Highly decorative – Due to the fact that they are made from concrete, they can be painted to reflect a particular type of theme, or a particular time of the year. For example, you could have the pots painted red for Valentine’s Day, or red and green for Christmas time. Instead of having a large Christmas tree outside your store, you could hang your Christmas lights on the trees that had been growing in your concrete pots all year. You will be doing your bit for the environment, because you won’t have to dispose of a large Christmas tree, when the Christmas rush is over.
They provide insulation – It would be an absolute shame, for your trees and other shrubs, to die around winter time, because the soil surrounding them, is just too cold. Concrete pots provide excellent insulation, to keep your plants warm during particularly cold spells, and the thickness of the concrete, will help keep water in the pots, so that your plants don’t die from lack of moisture. As well as providing insulation for the plants, once the trees start to grow taller, they will provide insulation for your customers, from the sun, and from the wind. They will also help to shield your property, which means you won’t have to paint it as often.
These concrete pots can come in many different shapes, sizes, and colours, and they are an excellent way to dress up the front of your store. They are much cheaper than spending thousands of dollars on extra signage that doesn’t really work, and an individual concrete pot is much easier to take care of, than a fully landscaped area. This is probably going to be one of the best investments that you will ever make, and they will help pay for themselves in no time at all. Another point, is that the concrete pots, can be moved around, and so when a particular plant needs more sun, or less rain, they can be easily moved around your business premises, to suit. These concrete pots save you an incredible amount of money, because you don’t have to pay for a professional landscaper to take care of the plants. You can do all of that yourself, which is very therapeutic, and very relaxing.