Growth Hacking for You
If you’re unfamiliar with the lingo of today, you’ll probably get a puzzled look on your face when you hear the word hack combined with another.
Life-hack, growth-hack, DIY-hack, gardening-hack—you hear it nowadays everywhere.
But hack simply means a better or more efficient way of doing something, rendering the old way obsolete or terribly inconvenient at the very least.
Growth hacking is the employment of some traditional marketing techniques but they are done strategically.
Some examples of traditional marketing methods that are also a part of growth hacking are:
- Paid ads
- E-mail marketing
- Blog posts
Although they are traditional, they can be considered as growth hacking if they are used in the right way. Influencer marketing can fall under this category as well.
Now that you know the difference between influencer marketing and other marketing strategies that sound similar, it would be nice to know how to go about doing influencer marketing, right?
That’s exactly what we cover in the section…
How to Get Influencer Marketing Going
We’ll be sharing with you some of the techniques Jason Kulpa has shared with us. These are the basics of getting influencer marketing going. But before you try to influence some influencers, you need to find your audience. Targeting your audience is extremely crucial. After all, you’re trying to reach a particular group of people.