Even in today’s always-online world, there are huge benefits to reaching out to your local market. Working with local businesses and communities is always better than trying to fight them.
It doesn’t matter what sort of business you run; you need to have the locals on your side.
Thanks to the internet, law firms today are no longer restricted by geography and are able to reach out to customers regardless of their physical location.
However, there is still enormous value to working with local businesses and adding a local focus to your marketing and branding.
The Local Charm
Consumers today are more suspicious than ever before of large corporations and seemingly unaccountable multinational conglomerates.
When given the option, a growing number of people, people who don’t usually think of themselves as activists or protestors of any kind, will choose to buy an ethically-sourced product over one that is ambiguous.
A similar trend is seen in locally-sourced products, with a growing number of supermarkets now offering fresh produce that is locally-sourced. Similarly, a law firm that is able to connect with the local community will be able to trade on that fact.
In order to boost your profile with the local community, you need to generate local leads. Here’s how you can do that most efficiently.
SEO is important for getting your website noticed on the internet, but for businesses that operate locally, a more targeted approach is beneficial. Take this Houston car accident lawyer as an example.
They have no interest in reaching out to someone in New York; they’re really only interested in people local to them. Local SEO gets your website noticed by locals and increases footfall.
The more involved you are with your local community, the better acquainted you will become with the businesses and people that make it tick.
You should see any chance to work with local entities in a professional capacity as a golden opportunity to strengthen your local ties and generate new local leads.
Run Ads in Local Press
Using local media as your primary marketing vehicle often makes sense for businesses whose operations are locally-focused. An advert in the right publication can lead to a massive increase in leads in a short space of time.
Blog About Local Things
If your law firm has just opened its doors, you will likely be looking to draw in clients almost exclusively from the local population. Remember, most people will still find your business by searching online.
If you want to trade on the fact that your business is conscious of the local community, you should demonstrate this awareness to anyone who visits your website.
It is hard to overstate just how important it is for a small business, especially one that is still in its startup phase, to maintain a good relationship with the local community.
You should always be on the lookout for opportunities to get your law firm involved with local charities and other organizations that work for the public good. This will give you a solid foundation upon which to build the rest of your business.