Boost Your Twitter Marketing with Christopher Tompkins

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#TwitterSmarter Chat Recap: 9-13-18

Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.

This week’s #TwitterSmarter chat assignment from @chrisgoagency of @thegoagency:

Stay on top of news in your industry with these content curation tools/sites:

📣 @feedly📣 @Google and Google Alerts#TwitterSmarterAssignment

See next tweet for video recap 👇👇👇 pic.twitter.com/zF1pnLN99v

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

Watch the #TwitterSmarter "after" chat replay: https://t.co/JmZYEnecZy

And be sure to catch the #TwitterSmarterAssignment. Go to the 29:19 mark in the video to hear @chrisgoagency share this week's assignment. 📢 pic.twitter.com/BFeJZNnCmO

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

Please welcome our guest @chrisgoagency. Topic: Boost Your Twitter Marketing. #TwitterSmarter pic.twitter.com/slVG8wnFoD

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

Ask @hootsuite:

We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.

Ask @hootsuite: How can we improve our Twitter engagement? #TwitterSmarter pic.twitter.com/dbv4scXrDl

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

1|3 Start by replying to the people who mention you. @MadalynSklar does this well and it's part of why she has such high engagement! #TwitterSmarter pic.twitter.com/4nQ0tGzrto

— Hootsuite (@hootsuite) September 13, 2018

2|3 Also, go where the engagement is! Participate in Twitter chats (Congrats you're already doing this one).

Don't just respond to the questions though, take the time to engage with people and build relationships! 👍 #TwitterSmarter pic.twitter.com/3nFJ6y3JYW

— Hootsuite (@hootsuite) September 13, 2018

3|3 Lastly, improve your engagement by adding some POP to your tweets. Use images, GIFs, and emojis to attract people and entice them to engage with you 🌟 #TwitterSmarter pic.twitter.com/nzWkTcQw4u

— Hootsuite (@hootsuite) September 13, 2018

#TwitterSmarter Chat

Q1: How important is a Twitter marketing strategy for your online business? #TwitterSmarter pic.twitter.com/AHj2wKPLT7

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A1. Twitter marketing strategies are a major source of growth within any business so yes, they are very important. Never get stuck on one option though! Other outlets (i.e. @facebook @instagram ) represent big pieces as well. #TwitterSmarter

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A1: Having a Twitter marketing strategy is extremely important for your overall online business. Why? Because you can connect and grow your community on Twitter. #TwitterSmarter https://t.co/hP8Njocyu1

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A1. I consider Twitter to be the cornerstone of my social media marketing and personal branding strategy. It is a great place to connect with people and show leadership. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 13, 2018

A1: Not so much if our audience isn't on Twitter.

Essential, is it is. Having a strategy not only helps us figure out what we need to be talking about, but it also ensures we don't have major content gaps. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A1: Important plus good to have different strategies for each social platform #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 13, 2018

A1: As my business is new as of July 1 2018, it is my hope that my activities on Twitter become a big part of the success of my business! …but that is mostly dependent on how I use it! #TwitterSmarter

— Mark Carruthers (@MarkC_Avgi) September 13, 2018

A1: If your audience is on Twitter, it's important for you to have a strategy for the platform.

You should be smart about what you're posting and how you're growing your audience. #TwitterSmarter

— Express Writers (@ExpWriters) September 13, 2018

A1: CSPlain an simple. Make sure you are always available from any platform but Twitter is the top platform for customer service on social.#TwitterSmarter

— Jeff Higgins Is Not The Awesome Storm Chaser Guy (@ItsJeffHiggins) September 13, 2018

A1: It depends on the business. You have to look at your audiences and determine where they communicate and where they want to communicate. We have a mix–to some companies it's critical and for others it's still pretty far down on the list. #TwitterSmarter

— IABC San Diego (@IABCSanDiego) September 13, 2018

A1: Very important. #SocialMedia can be considered the front door to the digital world and #Twitter is a powerful room once you open that door. #TwitterSmarter https://t.co/kVkhVyf1vI

— Katelyn Brower 🌟 (@BrowerKDnB) September 13, 2018

A1: If you're a blogger, having a Twitter strategy is important because in addition to nurturing relationships by retweeting others' content, you can use tweets to put a link back to your blog post/website to drive traffic back to your own real estate.#TwitterSmarter https://t.co/i9hQNlo0vm

— Darcy De Leon 👩🏻‍💻 Blog Editor (@darcydeleon) September 13, 2018

A1: Twitter is important for us to provide news and updates. It’s also a great place to share links to our blogs, videos, and other platforms, helping them grow as well. #TwitterSmarter

— Alexandria Kenyon (@akenyon_) September 13, 2018

A1: There are so many eyes on Twitter so it should always be a part of your strategy. It's simple to use hashtags to target your ideal audience and get eyes on your business. #TwitterSmarter

— Terry Schilling (@tschill86) September 13, 2018

A1. It's great for building a network and personal brand, raising awareness and for being kept informed on opinion, trends and news in your industry. Many small businesses don't seem to see the value #TwitterSmarter

— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) September 13, 2018

A1: Twitter, namely Twitter chats, have been an instrumental tool in my marketing strategy. Having the ability to connect with like-minded individuals in the industry has played such an important role in making connections & building a following! #TwitterSmarter

— Maria Marchewka (@_MariaMarchewka) September 13, 2018

A1. You should have a strategy for all platforms – without one, it’s like trying to achieve unset goals! Figure out where you want to get Ans then how to get there (if in understood the question). #TwitterSmarter

— Powers of Marketing💥 (@meganpowers) September 13, 2018

A1.

In one word…VERY!!

Twitter is the best channel for engaging with people and zoning in on my target audience but I have to have a strategy otherwise I'm 'Tweeting in the wind' so to speak! 😆#TwitterSmarter

— Virtuoso Assistant #MarketEdLive 📩 🎨 (@VirtuosoAssist) September 13, 2018

Q2: What is the number one misconception companies have when it comes to Twitter marketing? #TwitterSmarter pic.twitter.com/L2iegMlmRZ

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A2a. I’ve encountered many businesses who don’t believe Twitter builds your credibility. With a Twitter marketing strategy it’s important to note how personable the outlet is. Back and forth conversation is a powerful tool as it allows perspectives to be shared. #TwitterSmarter

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A2b. Some businesses will focus on the idea of competitive advantage and say Twitter isn’t worth it. That’s invalid when you see the outlet has over 330 million active users engaging regularly. With numbers like that, your audience is out there somewhere. #TwitterSmarter pic.twitter.com/oXydka3LD6

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A2: The biggest misconception I've seen is that people think you cannot sell or get customers using Twitter. They are always shocked when I tell them 80% of my business comes from Twitter. 😲 #TwitterSmarter https://t.co/pCSRBZcDUx

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A2: That Twitter is a broadcast platform. That can say "Buy my stuff" to people with no build-up #TwitterSmarter

— Tim Lewis @ Stoneham Press (@StonehamPress) September 13, 2018

A2: That it's a one-way communication. That just posting content will help grow the audience. That likes are the greatest indicator of engagement. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A2: There are companies that see Twitter as not a "proper" business channel, and don't see the benefits it has. Twitter, and social media in general, are probably one of the most important parts of your business, and it is FREE! #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A2: That Twitter is a waste of time, that you don't necessarily have to pay to play and that you don't have to actively be aware of what's going on and posting multiple times a day to engage your target market.#TwitterSmarter

— Visionary Services (@visionaryia) September 13, 2018

A2: That you make sales from Twitter. It is more about making relationships that will hopefully develop business rather than actually marketing or making sales, IMO. #TwitterSmarter https://t.co/zGQoLIVcvD

— Mark Carruthers (@MarkC_Avgi) September 13, 2018

A2: That your follower base can grow overnight. That's not the norm. It takes time and persistence. Lots of research and knowing where to find your audience. To be part of the conversation. Rarely are brands overnight successes on Twitter. #TwitterSmarter

— Jessica Kalbarczyk (@JessKalbarczyk_) September 13, 2018

A2: I see a lot of companies only have a Facebook and Instagram account or they have a Twitter account but it is not active. Twitter is also important to utilize! It can reach a different group of people and get you engaging with them. #TwitterSmarter

— Alexandria Kenyon (@akenyon_) September 13, 2018

A2. There are so many tweets that their efforts will get lost in the ether and generate no ROI for the business #TwitterSmarter

— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) September 13, 2018

A2: I think they ignore the "chatty" personality of Twitter, much more than Facebook or Instagram. Here they can engage in a more conversational, more personalized way with their audience by listening and assisting #TwitterSmarter

— Sabrina Cadini (@SabrinaCadini) September 13, 2018

A2: A viral tweet will make your #socialmedia successful forever.

Going viral is cool during that moment, but most likely won’t drive leads or sales for your business.

You need a thought out strategy that solves for your weekly, monthly, and yearly activity. #TwitterSmarter https://t.co/gIx38jaJD6

— Katelyn Brower 🌟 (@BrowerKDnB) September 13, 2018

A2: I see a lot of companies with obviously prescheduled tweets and no current, relevant content to supplement it. Twitter isn't just about droning on aimlessly – its best use is as a tool to be interactive & join a conversation. #twittersmarter https://t.co/FDFwDenobJ

— Kobie D. Christian (@Ko_bc) September 13, 2018

A2] Most businesses make mistakes with Twitter by using it for content distribution fly-bys! Instead be present & engage in realtime #twittersmarter #contentmarketing

— HeidiCohen (@heidicohen) September 13, 2018

A2. If they post it, customers will come to them!Too much pitch and no reason for why! More = greater sales NO! #TwitterSmarter pic.twitter.com/EKYFKZd7mw

— Dr. Dorrie Cooper (@sittingpretty61) September 13, 2018

A2 I get mostly 3 typical / same answers:

a) Twitter is just for ranting & mindless discussionsb) Isn't Twitter just for fun?c) I don't get how it works – are you sure there's my target audience here?#TwitterSmarter https://t.co/C4jHxtlS2m

— Zala Bricelj #MarketEdLive here I come 🙋 (@ZalkaB) September 13, 2018

A2: That's it's fleeting. Yes, it's a fast-paced platform but that quickness enables companies to pump out a lot of content throughout the day. The brevity makes way for volume by way of short quips and engaging with others. #TwitterSmarter

— Maria Marchewka (@_MariaMarchewka) September 13, 2018

A2. #twittersmarter

When they dont grasp the importance of using the platform (marketing, content distribution, customer service, etc.), of how it affects relationship building and how it can positively influence the brand-consumer aspect.

Dont broadcast, engage. https://t.co/fSe8vUGrkH

— Natasha G. (@nplusg) September 13, 2018

A2: misconceptions about #Twitter #Marketing #1 #Socialmedia doesn't have a clear ROI #2 negative feedback will downplay the positive #3 it's mostly to reach millennial's and teens #4 it isn't relevant to "your" industry #TwitterSmarter https://t.co/UgrONsKmHZ

— Zen Yinger (@ZenYinger) September 13, 2018

Q3: What are your tips for creating an easy-to-follow and effective Twitter marketing strategy? #TwitterSmarter pic.twitter.com/z4yuddHPZ7

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A3. One of the first (and maybe most important) steps behind an effective Twitter marketing strategy is the story. What are you talking about? Who are you? Is your content mix clean and following a consistent format? Strategize to represent something. #TwitterSmarter

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A3: I call it my #TwitterSmarter Secret Sauce

🎯 Be Consistent🎯 Tweet every day🎯 Go through notifications daily and respond🎯 Use Twitter lists🎯 Participate in Twitter chats🎯 Engage. Engage. Engage.

It's also available as a FREE mini-class.https://t.co/ZKybfZtKEX https://t.co/DWqT70cSsv

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A3: Engage with people on Twitter so they know who you are (Twitter chats are good) before worrying about communicating what it is you are offering…#TwitterSmarter

— Tim Lewis @ Stoneham Press (@StonehamPress) September 13, 2018

A3. Show up consistently. Build relationships around your subject/industry. Engage in conversations. Some automation okay, but don't overdo it. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 13, 2018

A3: Start simple – document your posts (text+links+visuals) and write down associated post performance. End of week, review what worked. Revise efforts based on your results. Lather, rinse, repeat. #TwitterSmarter https://t.co/kW7sHoibNe

— Shannah Hayley (@shannahhayley) September 13, 2018

A3: Planning ahead. I've made the the mistake of not doing it, so I know that a lack of plan can leave the account stagnant for a while.

Also, acknowledging people who tweet about and to you. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A3: You should– consistently engage– participate in relevant Twitter Chats – share content of value, yours and others and say why– be yourself#TwitterSmarter https://t.co/jc4UePosya

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 13, 2018

A3] Biggest key to successful Twitter or other social media strategy is to have documented & distributed social media guidelines https://t.co/lRwYyqWo2V #twittersmarter

— HeidiCohen (@heidicohen) September 13, 2018

A3. Create a mini video that highlights your greatest message – specific and to the point. #TwitterSmarter pic.twitter.com/vNZ9JKaSMq

— Meredith Johnson – #BookCampPD (@mjjohnson1216) September 13, 2018

A3: Plan ahead as much as possible. (Yay content calendars!) But always be ready for immediate news and conversation. Set your tone and voice from the get go. Keep reaching. Keep researching and branching out to engage. The people are there! 🙂 #TwitterSmarter https://t.co/kOZHT3fSQl

— Jessica Kalbarczyk (@JessKalbarczyk_) September 13, 2018

A3. #twittersmarter

First tip is to research your audience. Second is to engage, listen, learn & understand your audience needs & what they are looking for – build a relationship with them based on trust. Third tip is to create value around it (be the solution to their problem) https://t.co/KnuuPTZNpU

— Natasha G. (@nplusg) September 13, 2018

A3: Your marketing strategy should be easy to understand from the beginning, if you over think it and over analyze you might be contradicting your efforts. It's all communication based, not hard-core selling and analyzing. If you are genuine you can succeed! #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A3. Twitter strategy tips:👉Clearly define the audience you want to speak to👉Find them on Twitter, create lists and start to engage👉Research hashtags specific to your target audience👉Get involved with relevant Twitterchats and Twitterhours #TwitterSmarter

— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) September 13, 2018

A3. Twitter is my favorite platform for #employeeadvocacy. I love helping orgs empower individuals in their org to share their culture and engage. I have clients from higher ed to manufacturing to nonprofits and they have all found amazing connections. #twittersmarter https://t.co/nvcKfHI26e

— Kirsten Jensen (@NextKirsten) September 13, 2018

A3: Creating great content and being consistent with putting out that content. I tend to make sure that what I publish resonates with my audience. Also, be visual! Use those gifs, videos, etc. Videos gain 2.8x more tweets! #TwitterSmarter

— Leah Hunt (@Leah_Hunt_PR) September 13, 2018

A3.

Start from your business goals and work backwards.

What do you want to achieve and how can you utilise Twitter to get to those end points?

What content will you post?

How will you generate leads & nurture those leads ➡ paying customers?#TwitterSmarter

— Virtuoso Assistant #MarketEdLive 📩 🎨 (@VirtuosoAssist) September 13, 2018

Q4: What are the steps to creating the perfect content mix to publish, share and distribute on Twitter? #TwitterSmarter pic.twitter.com/SYHiZhwDbx

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A4. Competitive analysis! You’re trying to perfect your content mix, so what are the people around you doing well? Pull good ideas from them, look into their interactions, and their engagement. How do they talk to their followers? Electronically pick their brain. #TwitterSmarter pic.twitter.com/x1fKXaVB4z

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A4: Know when your audience is most active. (Yay Twitter analytics!) Create brand content that is easily digestible to read. Share content from other sources (be sure to tag them!) Play off relevant topics and news. Add a little flare with gifs, memes, etc. #TwitterSmarter https://t.co/YEa7T3n4Mf

— Jessica Kalbarczyk (@JessKalbarczyk_) September 13, 2018

A4: There is no "perfect" content mix. It should be always changing based upon data. #twittersmarter

— Elana Leoni (@elanaleoni) September 13, 2018

A4: I believe its 80/20, 80% content of value to your audience and 20% self-promotion. That is a good benchmark to stay at in my opinion! #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A4: This is where analytics come into play. Look at the analytics to understand your customer and how they are engaging with your content. Data is powerful #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 13, 2018

A4: I guess that depends on the business and what their audience needs. Once we figure that out, we can come up with a relevant mix of content.

Visual content always works, but sometimes the audience needs more help and support than new ideas. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A4: Make sure that the content you are publishing aligns with the core values you are trying to convey.

Just cause it is viral today doesn't make it relevant for tomorrow. #TwitterSmarter

— Steph (@Q_muffin) September 13, 2018

A4: similar to video, hub tweets, hero tweets and help tweets! A nice mix of all 3! #TwitterSmarter https://t.co/wyDiTk7hD6

— Meg Kerns (@MegOKerns) September 13, 2018

A4: Write down what you're good at and the value you bring. Then think of ways to say that value via written or video content. Track engagement and see what people are responding to. #TwitterSmarter

— Terry Schilling (@tschill86) September 13, 2018

A4: Getting to 'perfect' content mix might be hard to do 😉 … the minute you find some strategy that works better, your audience preferences change … so got to keep trying new things … #TwitterSmarter

— Kevin O'Donovan (@Kevin_ODonovan) September 13, 2018

A4] Integrate Twitter into your overall #socialmedia strategy. Determine key topics & sources. Don't just promote your own stuff! #twittersmarter

— HeidiCohen (@heidicohen) September 13, 2018

A4. Create the perfect content mix? 👉Who do you really want to speak to?👉Think about what they would find interesting, useful and entertaining👉Create and curate content that might appeal 👉 Analyse results to see what works and what doesn't #TwitterSmarter

— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) September 13, 2018

A4. Think about your goal & know that original posts aren’t always the best way to reach a goal. Curating content from others might be. Or replying. One of my favorite strategies to encourage people who have been thru my training is to reply to great tweets. #TwitterSmarter https://t.co/dbd67Z2Zc7

— Kirsten Jensen (@NextKirsten) September 13, 2018

A4

IMHO content repurpose is the key, focus on each platform and audience. You can start with a main piece of content and 10+ small pieces (video, micro-post, GIF, memes, graphics, etc) for TW, FB, IG, SC, etc. GaryVee has a method for this. #TwitterSmarter https://t.co/mrWmmzBrfm

— Alberto Gómez (@alberMoire) September 13, 2018

A4.Have a niche subject and specialise in it.Create, post and share content around that niche.Know what kind of content your audience likes to consume and in what format. Mix it up: video, GIFs, blog posts, webinars/tutorials, etc. #TwitterSmarter

— Virtuoso Assistant #MarketEdLive 📩 🎨 (@VirtuosoAssist) September 13, 2018

A4: Identify your content purpose keeping in mind that all of your content should not only reinforce your brand but be within your niche. Providing relevant info is key. Don’t forgot to pull out that editorial calendar. @asana is a great tool for this. #TwitterSmarter

— Leah Hunt (@Leah_Hunt_PR) September 13, 2018

Q5: What role does video play in a Twitter marketing strategy? #TwitterSmarter pic.twitter.com/phIUdclGrB

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A5. Video is a great way to spice-up your content! When you’re scrolling through your feed you don’t want constant stock images. You want something that’s visually captivating. That said, mix it up! Never post only video, and never post only images. Also…GIFS! #TwitterSmarter pic.twitter.com/BhldiCtsI6

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A5: I ♥♥♥ video! I'm a big fan of using it regularly here on Twitter. I started #VideoReplyDay last year to encourage people to get in the habit of replying to tweets with a video. It's simple and easy to do on your phone. #TwitterSmarter https://t.co/aANHJAh5fo

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A5: It's the easiest type of content to consume. Now why wouldn't we make it easy for our audience? #TwitterSmarter

(Unless it's irrelevant to the business.)

— Narmadhaa (@s_narmadhaa) September 13, 2018

A5: video is an integral part of all social strategy BUT it should be made specifically with each platfrom in mind #TwitterSmarter

— Meg Kerns (@MegOKerns) September 13, 2018

A5 Video plays an increasingly larger role. It's not just for FB/IG. As Madalyn advocates: do more video replies and create a stronger bond. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 13, 2018

A5: It shouldn't be all your strategy, but it is certainly a different way to get attention. #twittersmarter

— Tim Lewis @ Stoneham Press (@StonehamPress) September 13, 2018

A5. @MadalynSklar explained how important it is to connect with others using mini videos. People will long remember how you made them feel by reaching out and sharing a 'ittle bit of yourself. #TwitterSmarter pic.twitter.com/QIyjeJwCJu

— Meredith Johnson – #BookCampPD (@mjjohnson1216) September 13, 2018

A5 Video should be special — seemingly spontaneous but with thought behind it. Marketing is done for a reason, even if it's just the right and honest thing to do. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 13, 2018

A5: As long at the video is short and to the point, I would have it as part of the strategy. At least for myself, I’m not on Twitter for long-from video. #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 13, 2018

A5: It better play a big role! 🎬Video is everything when it comes to marketing in 2018.If you haven't started yet, start NOW.

There's no faster way for people to get to know you and your brand than through video.#TwitterSmarter

— Tony Christensen 🎥 (@InfluencerTony) September 13, 2018

A5: Video is amazing because it helps us get across our message with all the senses but touch. VR/AR may change that, right @CathyHackl ?#TwitterSmarter https://t.co/MzZLcBPytC

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 13, 2018

A5 Short-form video is everything on Twitter to me. The engagement that I get with short-form video way outperforms text content. #TwitterSmarter

— Brandon Schaefer (@companeur_bes) September 13, 2018

A5: We're using video more on Twitter (use a ton on FB) – quick, sound not important, highlighting important things. We like to hop on trends & use to tell our story. Like our #InMyFeelings (watch to the end): #TwitterSmarter https://t.co/oeqoWIoRCw

— Shannah Hayley (@shannahhayley) September 13, 2018

A5. The value of video – It's a great way to hasten to build a strong relationship. People see your face, understand your sentiment better and are more likely to warm to you and trust you. It's much easier to trust someone when you can look them in the eye #TwitterSmarter

— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) September 13, 2018

A5. #TwitterSmarter

Huge! Interactive content is essential to grab your audience's attention, it offers a more "approachable", memorable & effective way to deliver content & value. https://t.co/c6bvOIuxym

— Natasha G. (@nplusg) September 13, 2018

A5.

I totally ❤ video for marketing.It's real, it's human, it's instantly engaging.Post short live video to connect with your audience.Share 'teaser' videos to hook yr audience over to YouTube, FB, etc. #TwitterSmarter

— Virtuoso Assistant #MarketEdLive 📩 🎨 (@VirtuosoAssist) September 13, 2018

Q6: What are the metrics to track in order to evaluate the success of your Twitter activities? #TwitterSmarter pic.twitter.com/v792DfNudx

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A6. https://t.co/6UxSackqR7 links via @hootsuite. They provide in depth details on your ROI. Additionally, outward engagement, what’s happening to the posts on your feed? Lastly, your DMs. Receiving actual messages and not just spam? Yes? You're doing great! #TwitterSmarter

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A6: Check your Twitter Analytics here, https://t.co/8WRP5jPRDG. I recommend checking them regularly to evaluate how your Twitter activities are doing. #TwitterSmarter https://t.co/7ytIujFKco

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A6: Depends in what you are trying to achieve. ROI is measurable for online sales, but connections can be measured too. #TwitterSmarter

— Tim Lewis @ Stoneham Press (@StonehamPress) September 13, 2018

A6: Click-through rate is important because you want to see that people are clicking your links and visiting your website.

Engagement is key as well. Starting conversations on Twitter is a great opportunity for growth! #TwitterSmarter

— Express Writers (@ExpWriters) September 13, 2018

A6: Each campaign should have defined KPIs that you are wanting to meet for each. The metrics can be different for each depending on what it is you want to achieve #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 13, 2018

A6] Incorporate tracking into every piece of social media & content marketing to ensure that you measure the RIGHT things! For Twitter, track your URLs at a minimum #twittersmarter

— HeidiCohen (@heidicohen) September 13, 2018

A6: There are numerous excellent paid and free third-party tools that can help you analyze your success and activity on Twitter! Twitter also has its own free analytics built-in which is extensive and great, in the fact that it is free! #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A6 Engagement. I don't care about likes, followers, or anything like that. What I care about is getting engaged in meaningful conversations with people. #TwitterSmarter

— Brandon Schaefer (@companeur_bes) September 13, 2018

A6: Twitter analytics is pretty cool. It shows our top performing media and content tweets. So we can replicate what's working.

Also customised short links can help identify how many people have interacted with links we share. That's a good place to start. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A6: Track metrics based on your business goals.Track different KPis at different stages of your funnel. (Awareness – Engagement – Conversion)

Examples of metrics:– New leads– Purchases– Engagement rates– Video views– CTR#TwitterSmarter

— Tony Christensen 🎥 (@InfluencerTony) September 13, 2018

A6: It would depend on what you're trying to achieve on Twitter. What are your social objectives? Once you build those out, you'll be able to clearly identify what metrics to track, which in turn will help you evaluate ROI. #TwitterSmarter

— Pearl Morbs (@PeculiarBeastie) September 13, 2018

A6: Impressions, engagements, clicks, follows, sentiment of messaging, video views.

🔸🔸🔸🔸🔸🔸🔸🔸

ALL of these metrics are important! We need to analyze our Twitter platforms end to end to see the true value of success. #TwitterSmarter https://t.co/nh8OXYrySM

— Katelyn Brower 🌟 (@BrowerKDnB) September 13, 2018

A6. #TwitterSmarter

Monitor KPIs… example:

LeadsVisitsClicksFollowsInteractions (comments, likes, etc.)Views of content https://t.co/1ZFc2J6Pe8

— Natasha G. (@nplusg) September 13, 2018

A6:• Impressions• Mentions• Profile Visits• Retweets#TwitterSmarter

— Terry Schilling (@tschill86) September 13, 2018

A6.– Engagement levels & click rates (use Twitter Analytics for these)

– If you include a link in a tweet use a link shortener like @Bitly so you can use their own analytics, which BTW are great!! 👏🏼

– Does Twitter help to grow your email list? #TwitterSmarter

— Virtuoso Assistant #MarketEdLive 📩 🎨 (@VirtuosoAssist) September 13, 2018

Q7: What are some tools you’d recommend to help you execute your Twitter strategy effectively? #TwitterSmarter pic.twitter.com/MC9gH6LTbd

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A7. Two major tools for Twitter strategy are @hootsuite and @TweetDeck and I enjoy them for different reasons. Hootsuite provides me with great analytics and lets me know how an account is doing. Tweet Deck is superior when it comes to stream and list monitoring. #TwitterSmarter

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A7: I use lots of tools. Here are a few that I recommend:@ManageFlitter @AgoraPulse @hootsuite @buffer @AdobeSpark @ZestisApp #TwitterSmarter https://t.co/8hdcvka932

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A7: Engagements that lead to opportunities … "saw you say xyz on twitter so I'd like you to … " & ultimately a percentage of them lead to actual sales … 😀 #TwitterSmarter

— Kevin O'Donovan (@Kevin_ODonovan) September 13, 2018

A7: Tweetdeck. Echofin, Agorapulse #twittersmarter

— Tim Lewis @ Stoneham Press (@StonehamPress) September 13, 2018

A7. I've used/using @buffer @SocialJukeBox @ManageFlitter @AgoraPulse @followerwonk @relaythat #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 13, 2018

A7: We're a @hootsuite shop. In addition to our phones (which allow us to create & edit video on the fly in iMovie), our go-kits include Shur mics (sound quality matters if you're going to use it), gimbals & add'l light source. All are affordable. #TwitterSmarter https://t.co/pvqcSeAfRi

— Shannah Hayley (@shannahhayley) September 13, 2018

A7. ✅ Hootsuite Co-Schedule Headline Analyzer Post-Planner LinkedIn Buffer Hastagify Tweetdeck Tweetchat #TwitterSmarter

— Dr. Dorrie Cooper (@sittingpretty61) September 13, 2018

A7: We love @MeetEdgar for scheduling! #TwitterSmarter

— Express Writers (@ExpWriters) September 13, 2018

A7: I would recommend a plethora of tools such as:

🌐 LucidChart🌐 Coschedue🌐 Google sheets/excel 🌐 Tweetdeck🌐 Trello

….just to name a few! #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A7: we use @buffer. I also like @hootsuite and @TweetDeck. Twitter analytics right inside the platform is a good tool too. #TwitterSmarter

— Alexandria Kenyon (@akenyon_) September 13, 2018

A7. Do you use Twitter lists? The directions below will be helpful. Simply replace my with whatever works best for you. #TwitterSmarter pic.twitter.com/3zsO3hxjrT

— Meredith Johnson – #BookCampPD (@mjjohnson1216) September 13, 2018

A7: As a small biz owner, @buffer (pro-version) has been my savior. And shout out to @TailwindApp for Pinterest. (Only two tools I've bought for #socialmedia). #twittersmarter

— Elana Leoni (@elanaleoni) September 13, 2018

A7: It’s built right into Twitter butLists, Lists, Lists!#TwitterSmarter https://t.co/tKa3EH7bx3

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 13, 2018

Q7:– @TweetChat is a must for Twitter chats!– @buffer or any scheduling tool (ideally with a Chrome/Firefox plugin to easily share articles)– @Twitter for analytics– @ManageFlitter for analytics and more! #TwitterSmarter pic.twitter.com/dQKg38AFd7

— Tony Christensen 🎥 (@InfluencerTony) September 13, 2018

Q8: In your opinion, why do some Twitter marketing efforts fail? #TwitterSmarter pic.twitter.com/YBblMj5PxI

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A8. INCONSISTENCY. Content needs to have a formula. The formula can be altered, but it needs to be familiar. Stick with what’s effective. It’s also important to note that Twitter is a marathon, not a sprint. Don’t give up due to a small audience from the get-go. #TwitterSmarter pic.twitter.com/dFHwTiFfR8

— Christopher Tompkins (@chrisgoagency) September 13, 2018

A8: Like @chrisgoagency said, inconsistency. It is so important to be consistent on Twitter. Follow my #TwitterSmarter secret sauce at https://t.co/ROzsXq35Xm https://t.co/0tDqxXcw1a

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

A8: Consistency. Success and results rarely happen overnight. You have to work at it and adjust to what your audience is looking for. #TwitterSmarter

— Terry Schilling (@tschill86) September 13, 2018

A8: too narrow of a focus or an ill-defined plan/goal. We must set our marketing efforts up to succeed! #TwitterSmarter

— Meg Kerns (@MegOKerns) September 13, 2018

A8: Many brands just push out their message and that is it. They don’t engage, they don’t have a good story or they are not consistent #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 13, 2018

A8: Because we don't think all the way through before launching them.

Also, not listening before responding.#TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 13, 2018

A8. Too much focus on sales without building any credibility/relationships. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 13, 2018

A8

For me it fails for lack of strategy, goals, useful content and milestones. #TwitterSmarter https://t.co/XeW5MwSVu9

— Alberto Gómez (@alberMoire) September 13, 2018

A8: Lack of consistency. Most assume the followers and engagement happens overnight. Consistency is 🔑 #TwitterSmarter

— Yasir Khalif (@YK47__) September 13, 2018

A8: I feel like a lot of Twitter marketing efforts become too common and then everyone follows suit. Something in your efforts has to be original, otherwise you can get drowned in everyone else efforts and not stick out in the crowd. #twittersmarter

— kununu US (@kununu_US) September 13, 2018

A8: Two reasons – 1) No time/attention devoted to channel, 2) Lose focus on strategy in pursuit of the wrong numbers. Engagement & follows are great but if it doesn't include your target audience what did you really achieve? #TwitterSmarter https://t.co/I607leHKHp

— Shannah Hayley (@shannahhayley) September 13, 2018

A8 Twitter marketing fails when users expect to see results as fast as a tweet. No matter the platform, #SocialMediaMarketing is not hit and run. There is no overnight success, just wishful thinking. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 13, 2018

A8: Lack of planning. Not connecting social objectives to larger business goals, using a strategy that's not right for the brand or for their audience, and one big doozy: changing the campaign goals halfway through the campaign. 😱 #TwitterSmarter

— Pearl Morbs (@PeculiarBeastie) September 13, 2018

A8: Lack of consistency, lack of social interaction, or your message needs work. #TwitterSmarter

— Mark Carruthers (@MarkC_Avgi) September 13, 2018

A8: Too much focus on the sale and lacking the understanding of the know. like and trust factor. #TwitterSmarter

— Marisa #HashtagsAndHigh5s 🔑🌌👋 (@allthesocial) September 13, 2018

A8. #TwitterSmarter

Because they are not value offering oriented. Because they are not targeted. Because they are not consistent. Because they dont speak to the reader. No authenticity. https://t.co/LzjOzYEzRA

— Natasha G. (@nplusg) September 13, 2018

A8: Not being consistent and not listening/ responding to your customers. Failure to delivering on your promises. Also, failure to edit/review posts before you publish and being offensive and insensitive. #TwitterSmarter

— Leah Hunt (@Leah_Hunt_PR) September 13, 2018

A8 I think people and companies expect crazy good results within months, when in fact, it may take years of persistent effort and engagement to really get going on any social media marketing platform. #TwitterSmarter

— Brandon Schaefer (@companeur_bes) September 13, 2018

Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/mLLmzKOgPw

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be Maria Dykstra from @TreDigital. pic.twitter.com/T1VT1rGgoY

— Madalyn Sklar 🚀 Social Media Rockstar (@MadalynSklar) September 13, 2018

For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.

Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.

Madalyn Sklar, Twitter Advisor

The post Boost Your Twitter Marketing with Christopher Tompkins appeared first on Madalyn Sklar – Twitter Marketing Strategist.

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