This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.
Didner is now a public speaker, facilitator and coach, consultant, and author with a focus on global content marketing. She is the author of two books, including the forthcoming Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing.
On today’s episode, Didner discusses her new book, and what small and mid-sized business owners can do to build a bridge between the sales and marketing teams that encourages mutual understanding, fosters a greater internal support network, and helps serve the larger goals of the business.
Questions I ask Pam Didner:
How do you define sales enablement?
How do you bring sales and marketing together when they have such different goals, priorities, and support systems?
Is the sales function obsolete?
What you’ll learn if you give a listen:
How technology and data has brought the sales and marketing functions closer together.
Why small businesses can benefit from turning their salespeople into brand ambassadors.
How to use the information from your customer service team to shape your marketing and sales approaches.
Key takeaways from the episode and more about Pam Didner:
Learn more about Pam Didner
Pre-order Effective Sales Enablement
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