Marketing and running a roofing business is not at all easy to do. You need to focus on those strategies that are highly effective and not lose money or time because of bad decisions. While keeping in mind the fact that every single marketing strategy you focus on needs to be built on the long-term, here are some really effective options that are available and that you can consider for the roofing company from Summit Roofing (visit their site).
Build A Customer-Ready Website
People are no longer using the phone book or the newspaper to look for roofing contractors. Nowadays, they use the internet. This practically means that if you do not have a website, you automatically lose clients.
At the same time, it is very important that your website is customer-ready. This means that it has to follow all modern web development and design rules. Unfortunately, it is impossible to do this without the help of specialists. Preferably, work with those that created sites for roofing companies in the past because they already understand the industry.
Focus On Local Searches
Believe it or not, most searches for contractors and repairmen nowadays show local results first. This is because technology evolved and Google realized the fact that local results are what people look for. With this in mind, it is really important that you work with marketing specialists and that you focus on local SEO optimization.
At the very least, your website needs to be present in Google My Business. In addition, try to get online recommendations, convince people to leave a review, and do not forget about social media optimization.
Fill Out Local Profiles
Even if you do not have a website or an online presence, there is a really good possibility that you already have some online profiles set up by different sites or even reviews written by past clients. Due to this, you want to find them and make sure your profiles are properly filled. When you do this, you even climb in local rankings and results, which is an extra benefit.
Showcase Your Work Portfolio
Hire a professional photographer or at least do all that you can to take before and after pictures of the highest possible quality. We say this because potential clients want to see your portfolio. At the same time, describe the work that you did and highlight how you helped the customer to achieve his goals.
Your roof work portfolio can also be advertised on social media, not just uploaded to your site. Just make sure that the ads you run only show up in the areas that you actually service. You could also use the pictures to create flyers and spread them out locally. Don’t underestimate the power of offline marketing, especially as a local business. Taking advantage of these marketing opportunities doesn’t have to break your budget either. You can create the flyers online, use digital printing to save costs, and spread them over yourself, or have friends and family help you.
The last thing you should remember is that networking will never die. You have to attend the local business owner meetups, try to look for bartering and partnership opportunities, and you have to connect with the local real estate agents. Even property managers might help you since they offer potentially repeated basis.