Whether you’re a novice marketer or an experienced member of an established marketing firm, you’ve probably noticed that the industry is somewhat saturated with competition.
In other words, there’s no shortage of marketers out there who would be more than willing to take your clients or offer them a cheaper deal to undercut you.
In such a bustling, cut-throat environment, it has become more important than ever to target specific audiences with your promotional efforts.
Marketing to the general public still works, but it’s almost always easier to land a client when you can show them proof that you specialize in providing marketing services that are geared towards their niche.
Here are four reasons every marketer should be promoting their services to specific niches:
1. It Just Works
Niche-specific marketing is downright effective in comparison to general promotion.
One example of a successful niche-specific marketing service that has done quite well is Justia, which has essentially become the go-to platform for legal professionals to obtain marketing, web development, and content creation services.
You only need to read a few Justia reviews to see that this approach has worked very well.
2. Your Portfolio Will Make Sense to Prospects
When you have a portfolio that contains sections devoted to different niches, prospective clients who operate in those industries will have a better understanding of what they’re looking at and how your services can be of help to them.
Building on the previous example, if you were to show a law firm your portfolio and it didn’t contain any instances of work done for legal professionals, they would have nothing to gauge the potential quality of your services in relation to their unique needs.
3. You’ll Be Able to Provide Better Bespoke Lead Generation
If your marketing firm offers lead generation, you’ll be much more effective at converting prospective leads when you’re familiar with the industry lingo.
Becoming familiar with the inner workings of a niche means that you’ll be knowledgeable enough to formulate highly effective pitches that will resonate with the target audience.
Plus, by exploring one niche at a time, eventually you’ll have enough specializations to impress the vast majority of potential clients.
4. You’ll Stand Out in the Crowd
If you obtain clients through freelancing or job listing sites, you probably know that every application or proposal you submit is but one in a huge selection that the client has to choose from.
With the ability to mention your specialization in their niche, you can instantly set yourself apart from the dozens of other people who will be competing for the job or project.
Should You Start a New Firm for Each Niche?
The old “jack of all trades but master of none” comes to mind when you think of a business that tries to cater to everyone’s needs equally.
While it’s certainly possible to provide general marketing services to everyone indiscriminately, there may be some merit in launching separate firms that each specializes within specific niches.