It wasn’t so long ago that businesses simply had to take out a newspaper ad and print some leaflets to fulfill their marketing criteria. These days, however, things are very different.
Having a good website is an essential part of any digital marketing strategy, but it doesn’t end there. After spending ages getting it looking just right, it’s time to start attracting visitors to your site.
And it’s this part that can be the trickiest. It requires careful planning and constant work.
Not only do you need to attract visitors, but you also need to make sure those visitors convert to sales. After all, what’s the point of having a site if it isn’t going to make the business any money?
If you’re wondering how to make your marketing more efficient, there are a few ways that you can boost your strategy without breaking the bank.
Create the right content
A lot of businesses are under the impression that “any content is good content” – however, this couldn’t be further from the truth.
Repeatedly pumping out generic content will only serve to dilute your brand and make it fade into the background while your competitors take front and center stage.
Great content means your brand will stand out from the crowd and attract your target audience. Make sure that your content is:
- On brand
Do this by conducting regular surveys to find out what your target audience likes, and by partnering with influencers who you feel represent your brand’s values.
Marketing automation is one of the biggest factors in freeing up your time to concentrate on other strategies. Not only does it save you time, but it also reduces costs, increases revenue, provides accurate data, and promotes better communication between your teams.
This enables you to personalize ad campaigns much more effectively, which in turn gains you a better audience.
It’s all about using the right software to automate repetitive activities, such as email marketing, social media posting, and some ad campaigns. It takes some time to get set up, but once it’s done, you’ll have much more time to focus on other strategies.
Many business owners are put off from the thought of vlogging, as they are not too keen on putting themselves in front of the camera. But this means the business misses out on a huge audience.
Video and vlogs are two of the most popular sources of content, with millions of dollars of revenue being generated every year.
Clothing brand ASOS posts lots of “How to” videos that are super popular among their followers, while UK retailer Superdrug is posting plenty of authentic “real” videos that give customers a look behind the scenes.
If you’re already vlogging, there are plenty of ways that you can improve your technique to make your brand stand out and stay ahead of the curve.
One way of measuring the success of your business is to identify how many business goals it has achieved. Many businesses use SMART goals, which stand for – Specific, Measurable, Achievable, Relevant, and Time-bound.
These parameters can help you measure the progress of the business easily, and determine whether your current marketing strategies are having the desired effect.
This is because they help to elevate the business from vague goal setting to an actionable plan with quantifiable results.
Focus on the money
It can be very easy to get caught up in vanity metrics such as page likes, post shares, website hits, and story views. These are all good indicators of whether your marketing strategy is working, but they do not actually bring the money in.
Instead, look for your click-through rates, engagement reaches, and conversions. Focusing on these figures will give you a much better handle on your strategy.
Of course, the flexibility of the internet means there are many, many more ways for you to boost your business marketing strategy, but putting these points in place first should help propel your business to marketing success.