Marketing

90 Second Explainer Videos That Get To the Gist

What are 90 second explainer videos good for? It’s the perfect marketing gimmick to combine customer benefit and advertising. Creating such a video is a definite challenge to the company itself. It’s not an easy job to make a brief squeeze of the most useful information and package it beautifully. Your video should not only attract attention, but also be remembered. Ideally, if people revisit such a mini-instruction several times and share it with others. 

About our 90 second explainer videos

If you don’t want to do the recording of the guide yourself, contact an animated video production company. Most of these teams have developed their own software with different templates and styles. Choose based on whose style is closer to your brand. 

Why choose the 90 second format? That’s enough time for you to tell a lot about your company or product. But 90 seconds is clearly not enough to bore your viewers. They will not get tired of you and will remember the new information. 

First things first: how many words are in a 90 second explainer video?

The simple answer to this question is: The less, the better. If you can do without words at all – it would be perfect, even an ingenious script. But practice shows that the text is necessary for most companies. 

Surveys of viewers show that it is not necessary to focus on the speech speaker, and even more so on the text inserts. People are much more receptive to graphic information. Show the product in action. If you want comments, then give them, but very briefly. It’s better not to exceed the limit of 90 words for a 90 second video. 

Advantages of 90 second explainer videos

As with any promotional material, training videos of a certain length have pros and cons. The advantages of the 90 second format are:

  • Enough time to fully disclose the topic of the video. 
  • A relatively small number of frames and a short script. 
  • Short enough format to hold the attention of almost all viewers. 

Weaknesses of 90 second explainer videos

This format should be chosen by companies that really want to share useful information with their clients. If you just want to engage people in dialogue or make a humorous commercial, 90 seconds is too long. Also, you’ll have to write a full-blown script, just like you do for traditional product videos, to hold the viewer’s attention. 

What if this format doesn’t suit you? 

Don’t be discouraged, as 90 seconds is not the only effective training video format. The main thing is to choose a length that will solve all the problems of your company. If you want to maximize the involvement of the widest audience, choose videos no longer than 30 seconds. Some brands manage to lay down a working idea in just 15 seconds. If you want to give the maximum benefit to the viewer, choose a format from 2 minutes.

Keys to creating compelling 90 second explainer videos

This amount of time is enough to fit all the stages of story development into the script:

  • You need to prepare an unexpected and engaging lead. This should last for a maximum of 10 seconds. 
  • From there, curiosity should build up. You have about 50 seconds to do this. 
  • Another 10 seconds are allotted for the most spectacular climax. The audience should experience a strong emotion, which will be further associated with your product or brand. 
  • And you have another 20 seconds to lead viewers to logical conclusions. You must 

also form conclusions in favor of the product you’re describing.

They help explain the item level headed 

Text turns out to be exceptionally precarious to utilize when educating seriously regarding an item since various individuals decipher what is incorporated in an unexpected way. By utilizing the explainer recordings, you will wipe out the mystery for every one of your clients. They get all subtleties they genuinely require with respect to the item capacity and value. By hearing and seeing what your items or administrations are about, better agreement is made with the guests consequently making it simpler for the guests to pick you over the opposition.

They create more interest

Guests will by and large be more interested to discover what a video is about than pursuing a square of text to get your message. There is such a lot of assumptions with the recordings hence they wind up expanding the interest of your intended interest group ensuring they wind up watching the video and likely additionally go for the item or administration you have to bring to the table.

They offer better web index positioning

This is thinking that individuals are continually searching for straightforward and snappy methods of getting items and administrations. The recordings will require the day over pages of text and pictures the majority of which rank low on web crawlers. Your business appreciates more noteworthy openness and this is the thing that transforms into better web index positions. A decent energized explainer video for example stands out enough to be noticed and the higher you are positioned the better for you. You can build traffic to your site utilizing the recordings.

They increment the change rates

Aside from drawing in guests to your site, you additionally need to viably change over them into deals. This is actually how the explainer recordings will help you. Individuals have a method of confiding in additional items that come joined by recordings clarifying what is the issue here or how to utilize it. They will likewise place you in a superior situation to monitor the quantity of potential guests you get.