Everyone looking to sell their heavy equipment or trucks have one common goal; they all want to sell at the best price as much as possible. Because most trucks and heavy equipment require a huge sum of money to purchase and also to maintain, everyone that wants to sell used ones always want to recoup […]
With the advent of online marketing, offline branding became a thing of the past. Companies saw the opportunity to target a larger group of people through online marketing and grabbed it. But did it really work out? Have they been able to completely ditch offline branding and survive only by online marketing? The answer is […]
Storytelling is an underappreciated skill in business. According to NYU professor Aswath Damodaran, stories can sometimes be just as crucial as the numbers that drive the value of a business. Every business has a narrative. Polishing and framing this narrative in the right way is the key to connecting with your customers and generating […]
