When it comes to implementing digital marketing strategies, it is important to know whether you need an internal marketing team or an agency.
Most often, an internal marketing team does not have the required knowledge or time to handle certain tasks. As such, hiring a digital marketing agency can help reduce work overload and boost your efforts with professional support.
For this reason, it is important to know what to look out for when choosing a digital marketing agency. After all, due to the many agencies available, you cannot be certain that all meet your expected quality.
To make your decision easier, we’ve compiled some of the things you need to keep in mind when choosing a digital marketing agency.
Let’s get started:
1. Find Out What Services You Need
Before you start looking for an agency, look inside your company. Look at your business plan and check your marketing objectives for the year.
Have a meeting with your team and discuss what needs to be done to achieve those objectives. You can then create an action plan with the strategies you plan to use and see whether your internal team can handle it.
If your marketing team cannot handle your marketing needs, then you might want to hire a digital marketing agency to bring in the expected results.
2. Consider the Age and Background of the Agency
Another important thing to consider when choosing a marketing agency is its age and the background of its employees.
Many digital agencies are always created. So, be sure to check the background and experience of an agency’s senior staff members and how they can use their experience to promote your business.
The location of an agency is important especially for companies that want a close relationship.
While digital marketing services can be offered at a distance, the lack of personal communication can affect the business. Some business owners do not feel comfortable handling more sensitive issues through video conferences or chats.
If you prefer having face-to-face communications with your business partners, then hiring a digital agency in your area can be ideal.
Besides, geographical proximity allows you to make personal visits to check on the facilities of the agencies. This way, you’re able to determine whether an agency has the structures that meet your needs.
But geographical proximity does not usually guarantee results. It only allows you to do a more thorough evaluation of the offers available. If location is not dear to you, you can hire agencies from other regions too provided they meet your expectations.
It is also important to consider the agency’s client base. While big-name clients can be impressive, don’t ignore the little one either. An agency is likely to have more control over smaller clients, so be sure to look at the previous work of an agency and what they’ve achieved so far.
When checking at the client base, be sure to look at the type of customers they have and whether any of them relates to your business.
While it might not be a big issue if none of the clients is relatable to your business, if they are any, it could mean that the agency has a good understanding of your industry and marketplace. This can be beneficial if you decide to hire them.
5. Analyze Their Communication Channels
When it comes to hiring a digital agency, nothing is more important like evaluating how they handle your marketing campaigns.
Be sure to analyze the strengths and weaknesses of the agency’s channels of communication. You can consider the following in your analysis:
Site: Check the usability of the pages to see whether they are optimized for smartphones and other mobile devices.
Social Networks: How do the agency handle their followers? What are they posting? Do they use quality videos and images?
Blog: What type of content do they post? Do they provide webinars, e-books, infographics, etc?
SEO: Choose a few blog posts and see where they appear in search results. Also, analyze how they’ve used keywords in the text and any other factor that influence the ranking in search engines.
6. Your Budget
You should also take into account how much you’ll pay for this investment. But do not always go for cheaper agencies.
Some agencies that charge below the average price do not guarantee quality services. Be sure to look at the cost/benefit when comparing the prices offered by various agencies.