Online marketing is constantly growing and marketers always want to be as effective as possible with their campaigns. This, unfortunately, leads to a side effect. Basically, marketers remain focused only on the most effective strategies. As a result, many end up overlooked.
It is very important that marketers adapt. They need to consider all possible marketing channels. In order to do that, the underestimated ones have to be analyzed. With this in mind, here are the online marketing strategies you should consider right now, even if they do not get the attention they deserve.
While only 19% of online marketers now use infographics, keep in mind that they are very good for target audiences. This is especially the case when you distribute data with the use of social media.
Remember that visual content is much more engaging than regular text. Information is provided in a very useful way and people that simply do not have the time needed to read the full report can easily get the tidbits they require for informed choices.
Keep in mind that visual content is much more engaging than text content. Infographics present information in very useful ways so they are valuable. Then, distributing them is not at all difficult to do.
Interviews With Thought Leaders
The great thing about an interview with a thought leader is that there is a guaranteed following that can instantly be accessed. This is especially the case when looking at networks like LinkedIn. When you interview a thought leader, like Peter Kent Consulting, you diversify the content on the blog and you quickly expand the network. You can even get access to an audience you did not consider until now.
Analyze your network to see if there are some thought leaders you could interview. There is a pretty good possibility you will locate someone you can easily get in touch with for the creation of a catchy interview.
Webinars can be very effective when it comes to connecting with an audience. They also offer an online educational presentation and are quite cheap.
The great thing about webinars is that it is very simple to set up one. Also, it is not at all difficult to find topics you can discuss and you can simply have people in your company participate and help you provide a better experience for your audience. Even your customers can join.
Using SEO For More Than Websites
We know that SEO is very good when building traffic but few people realize the fact that search engine optimization is also very effective for other parts of the business. As a simple example, keyword research will help you to choose very good names for your new products so that people can easily find them.
Another very interesting SEO tactic is to utilize the data that you collected in the past in order to create a strategy that is customer-centric and that caters to the buyer’s journey.
Basically, if you see that you generate leads but not enough conversions appear, the SEO data allows you to identify gaps and fix them.
Partnerships With Micro-Influencers
Influencer marketing is highly effective for businesses but it can become expensive really fast. The truth is that most small businesses do not have the necessary budget to partner with influencers that have millions of followers. The situation is different when looking at the smaller influencers with just a few thousands of followers.
A huge advantage of working with micro-influencers is that their audience is more targeted. For instance, when you launch a gaming computer, it costs a lot to work with the celebrity influencer. At the same time, just a small part of the audience will care about gaming computers. If you are to choose a few micro-influencers that have 5,000 followers each, there is a high possibility the audience will be actively interested in gaming computers.
Some years ago, forums were very popular among marketers. Nowadays, they still are but they are not as widely used in marketing campaigns.
With forums, users can be introduced to the brand. Also, when you answer questions, you create a connection with users.
At the end of the day, online forums work just like search engines, with the highest rated, best, and helpful answers being displayed first.
Use Interactive Messaging
Just as posting quizzes, you want to get followers involved in content creation and distribution. This helps a lot in building strong customer relationships. Many online channels have specific tools that make the process easy.
As an example, you can ask questions on Facebook with a nice template that would create an image. Even contests work. The idea is to interact with followers in a way that makes them want to talk. If you do this, it is simple to receive the feedback you need to develop more successful future campaigns.