Online Business

4 Pre-Launch Actions when Starting an Online Business

It’s never been easier to register an online startup. Aware of the potential that the digital market has, some states have simplified this procedure. In some countries you can even do it online, without any administrative hassle. What’s remained the same, however, are the pre-launch actions that every future startup owner needs to perform before they become a registered business. Here’s an overview of the most important ones.

Creating a visually modern website

If you’re planning to start an online startup, your website should be treated with the greatest care. A simple analogy – what a shop window represents for a traditional business, a website represents for an online enterprise. This is how you can make your website visually more attractive.


  • Map and navigation – You know the feeling of confusion when you get in a supermarket that doesn’t have any signposts that would indicate different departments? Your visitors will feel the same if you don’t equip your website with a proper map and some handy navigation features.
  • Adapted images – If you stack your website with too large images, the loading time will slow down, making your visitors frustrated and impatient. So, compress your images prior to the launch and attract people to the website.
  • Multi-platform design – Apart from being simple, bold and user-friendly, design also has to respond to different platforms. Talk to your designers and tell them you want a responsive website that will be compatible with any computer and gadget.
  • Highly-responsive website – While designing, you are bound to see your website as a single homogenous unit, but what if some of its elements can’t load in time or even fail to load altogether. In order to avoid this altogether, you might need to consider your Cpanel hosting options.

Recognizing your audience

The ability to address a potential customer is extremely important in the online business world. Basically, nothing has changed for hundreds of years – you have to grasp someone’s attention, so that they become interested in what you’re offering (lead generation). The only difference is that today you’re doing it online. The advantage of spotting and attracting an audience on the Web is that you can use a plethora of various tools. Firstly, create accounts on several social networks and start publishing your own, unique material that will promote your future business. Secondly, use tracking tools and gather information on your followers’ and friends’ habits on those social media profiles. That data will be of great value when calculating your return on investment. Thirdly, work on your network of business associates. By reaching out to a variety of enterprises on LinkedIn and other professional websites, you’ll expand the number of your connections, as well as your online visibility.

Negotiating with providers

The term provider is the buzzword of the present-day business jargon. There are providers in online and offline realities. That way, both businesspeople and ordinary citizens can choose from a wide range of their services. As for a future business startup, it’s important to find affordable and reliable providers for different services. For starters, resolve the offline issues, such as the electricity and the heating for your office. After that, start searching for the providers regarding several Web services. Firstly, find a secure and inexpensive cloud solution. It would be smart to add some SaaS options to your storage package. You’ll save some money that way and accelerate your work process.

Secondly, work with a provider or a marketer to create a catchy domain name. It should be a lexical unit similar to a tagline that also contains your brand name. Simply put, it has to resonate in your clientele’s memory.

Finally, perform a comparative analysis of Internet providers, as well. Avoid companies that don’t have reliable customer support, i.e. go for larger and more established providers.

Hiring on time

If you’ve decided to launch a startup, you’ve probably already been working for some time as a freelancer. Since you know what it looks like when the projects you accept can’t be finished on time, get surrounded with a great team of workers during the launching procedure. Get in touch with some colleagues of yours from your previous companies and ask for recommendations. Moreover, put ads on local websites. Many people look for a job that way. Of course, a new online startup owner should look for their employees on different online freelancing hubs. This type of free labor market offers numerous perks for both employers and employees in terms of work conditions, payments and easy collaboration.

If preparations are done right, the work itself will be a piece of cake. Therefore, freelancers and employees who are getting ready to start their own venture should perform all the preparatory actions described here. This will give them an injection of self-confidence and set them on the right course for a successful take-off of their business.