2020 – a real rollercoaster of a year. Businesses are feeling the pinch and struggling with the effects of Covid-19.
But when life gives you lemons, there are still some opportunities to make it through.
More and more businesses have opened their minds and invested time and energy in their online presence. A website is the only way to keep afloat during lockdowns, even when you run a small business or a startup. Your website is digital property – as such, you can utilize your online storefront or office in many different ways.
When designed well, a website is integral to brand awareness. A recognized name has a higher chance of propelling your business to greater heights. Furthermore, you website can offer you information that opens fresh avenues; these can take advantage of current customer needs. Never make the mistake of thinking a website is simply advertising space – it is so much more.
Of course, every website needs to secure a steady flow of traffic in order to function well – not an easy task. If you manage to attract enough visitors, your website becomes a reliable barometer that indicates how well your brand is interacting with your audience on a daily, weekly, monthly, and yearly basis. With countries loosening and tightening pandemic-related regulations, businesses need to keep their fingers on the pulse.
Important data and stats help businesses decide on the next move, but we often forget to pay attention to the general flow of this data and calculate-in more human attributes. The usual reaction to data that shows less visits is to launch a campaign.
However, looking into the human reasons for less traffic in times like these is often left by the wayside. We need to find additional ways to generate cash flow during a period when online competition is higher than it has ever been. It is possible to utilize traffic to generate an extra cash-flow avenue.
There are plenty of ways to do this – you can either focus on a single strategy that works or you mix and match.
Web traffic is just one of the strategies that make your business grow but is an integral part to every aspect of marketing. Only when your business has a strong website with healthy levels of traffic can you make the most out of your marketing investment. So before you launch anything, make sure you have incorporated the following tips.
Here are the best ways to increase your web traffic in 2020.
1. On-Page SEO
On-Page SEO is still the highest-return method to increase the number of visitors to your website.
It technically optimizes each website page to make individual URLs relevant to search engine algorithms. By splitting your website into topic-bound sections, important search engines like Google and Bing are more likely to crawl it when someone searches for your ranking keywords.
There are multiple ranking factors to consider. These include content, title tags, URLs, and image alt-text.
Integrating on-page SEO might mean redesigning your current website. For this reason, the strategy is often ignored. However, investing in individual web pages and multiple landing pages for specific target groups has long-term effects on your website traffic, popularity, and conversion. This strategy takes time to evolve but has the most returns. On-page SEO will remain relevant this year and next – and probably to the end of the decade.
For on-page SEO strategies to be effective, every web page must contain highly-specific information relating to one topic or subtopic. In order to stand up to your competition, your website pages must provide regularly-updated and unique information. Use any links extremely wisely.
2. Content Marketing
Very few people go through the effort of posting blogs or videos without a plan of action. Successful bloggers and businesses know that strategic and carefully-planned execution can lead audiences so much further in relation to the buyer journey.
The content you publish must be relevant, valuable, and – just as importantly – consistent. Your aim is to become the go-to source; a trustworthy domain that visitors and users know they can believe and rely on.
If you are successful in providing the right information to the right audiences, they will become loyal. Customer retention is based more upon customer experience than product or service price. And content is one of the main pillars of customer experience.
When your first-time visitors find the information they are looking for on your user-friendly page, they are very likely to come back to you for new information. If you get it right, they will share your name and invite people with similar interests to visit your site.
Among the many benefits of top content are increased conversions, better marketing budget efficiency, and higher customer retention.
3. Get Backlinks
Backlink is a word that gets thrown around a lot. A backlink simply links to another website. However, in the right context each link can increase consumer trust and heighten your authority. To be effective, your backlinks need to fulfill certain criteria. Any website you link to should be of high authority. This means a well-established and credible site. It is important to try to link to websites with even more authority than your own.
High-quality backlinks are more than adding a hyperlink to a sentence or a word. Connect with top websites and submit a guest post. Offer these websites valuable information that helps their visitors and ask that they do the same for you. At the same time, you will establish your expertise in your chosen niche or industry.
You can also use backlinks to expand your targets. By providing informative content on a topic on the other end of your specialist spectrum on a website that is a known authority in this less-associated field, you give their visitors the opportunity to broaden their horizons.
Buying web traffic is the quickest way to bring immediate visitors to new and existing websites. Paid website traffic begins to land on your site in as little as 6 to 12 hours. Many traffic providers offer a wide range of options at an affordable cost. Among the services they offer are targeted web traffic, voting, and even a specialist etsy ranking service.
Using such services provides you with a boost in traffic to get your website, flagging visitor numbers, new launch, or latest campaign moving. The best web traffic services offer authentic traffic that search engines will not penalize.
The great thing about paid traffic is that plans fit every budget. As on-page SEO is relevant, you can send smaller targeted groups to each landing page or huge numbers to just one. The choice is yours. A good paid website traffic provider like Max visits will also send a report that gives you a clear picture about how your purchase is spread.
5. Utilize Social Media
Social media has quickly become the platform for digital marketing unicorns. These experts know that a solid social media presence relies on interaction and engagement with the audience. People are, now more than ever, open to the idea of brand interaction. Use your social media interaction skills to direct them to your website.
Offer a tempting taster on social media that draws visitors to your site. If you have built a good reputation and relationship with your audience on social media platforms, it is so much easier to guide them to your site. If your pages have engaging content and user-friendly design, these targeted audiences can become conversions.
A quick tip if you use social media: always put hashtags on your posts. They are not only easy to remember, they are integral to website redirects.
6. Get Leads for Email Marketing
Email marketing is often left at the sidelines but is one of the first things any website owner should put into use. Anyone who visits your website should be given an invitation to sign up for a newsletter. Email leads are worth spending time and energy on.
Direct inbox marketing is like talking to interested parties face-to-face. Efforts must be made toward crafting your email newsletters to offer something interesting, every time. Naturally, links to new products, personalized discounts, and niche services should direct email leads to the relevant page(s).
Which Strategy First?
A new website needs as many visitors as it can get ASAP. First, find out where to buy traffic that is authentic, targeted, and affordable.
This first rush of website traffic not only gives you the opportunity to promote your website and brand (and so attract even more visitors), it also provides consumer data that can guide you in future strategies and campaigns.
You will also see how well your website performs when high volumes of traffic land on it. There is nothing worse than launching the ultimate campaign that brings many visitors to a website when that site can’t cope with the numbers. Testing with paid web traffic helps you to make necessary adjustments and improvements for better user experience and interaction from the word go.
When you know your site is functioning optimally, it is time to concentrate on on-page SEO and content. These strategies give authority to your website over the long term.
As for your social media accounts, use them to publish regular updates and learn to engage with your audience. You can then ask questions concerning how these people perceive you, what they expect from you, and how you can serve them best.
Your website is the online representation of your business. You can mould it to fit every possible target and make every customer experience a personal one.
A well-functioning website is the best source of easy-to-access, value-rich information. This content is essential if you want to build a relationship with your client base and make an impeccable impression that leads to conversions.
But a website, no matter how well designed, cannot boost ROI without traffic. Hopefully these tips will get you started with building a successful website. Once your business is online, prioritize getting the maximum traffic to your URLs.