Sales And Marketing

Elusive Employee: Tips to Make You a Successful Contractor or Freelancer

More and more people are starting to see the value in being an independent contractor or freelancer. There was a time when this choice was frowned upon, but that is slowly changing.


The contractor job market is expanding for a number of reasons like the ability to set your own schedule and price, just to name a few things. Still, there are a number of things potential freelancers need to consider to succeed within this re-discovered industry.

Future Planning

There is an insurmountable amount of benefits linked to self-employment, but there are obvious drawbacks mostly linked to the future. For example, you’ll have to take care of health issues without any help, and retirement funds are entirely up to you.


You are going to have to pay into a health insurance plan through the Affordable Care Act or through a plan provided directly by the insurance company and not the government’s insurance marketplace. You are also going to have to fund your own retirement, and the best way to do that is through the SEP IRA or the simplified employee pension. This is pre-tax savings, so you should be able to build up your cash quickly enough.


The next thing independent contractors need to do is improve their abilities in as many ways as possible. Every industry continues to expand and grow. It is your responsibility, as your own business manager, to make sure that you are always on top of your game. There are a number of ways to improve your skills, like attending seminars related to your industry or taking classes.


Those in accounting may want to earn additional certification by taking a few accounting courses. You will be able to improve your prospects and keep up with competitors. There may also be an opportunity to save money since the expense is business-related, which can normally be deducted on your taxes at the end of the year.

Market Well

You know that it is important to treat your self-employment like a business. You are your own boss, which makes you responsible for everything, from a raise to your marketing. The only way someone who is self-employed is going to continue getting work is by becoming a great marketer.


A lot of this involves good people skills and an understanding of industry lingo to show off how much you know. What you want to do is make sure you get out there and talk to potential clients as often as you can. Make sure that you have samples with you when promoting yourself. It is also important that you pay attention to online marketing tools that could also help bring additional clients.


Freelancers sometimes have a hard time reinvesting an adequate amount of revenue back into the business. It is a lot easier to ignore necessities since all of these expenses are coming out of your pocket. You may think it’s a good idea to cut corners or ignore certain expenses, but this could end up hurting you in the end.


For example, those who need a computer should go ahead and purchase it. Putting this off because your old computer is still working is a risk no business person should take. You can lose clients, work, and trust if your computer goes out on you suddenly without an emergency backup plan. Invest in your business, and make sure all equipment is updated and has warranties because you always want to be prepared for disaster.


These points should make it easier for you to be successful in the self-employed industry. Keep in mind that running a business like this is going to take time, and you may make mistakes along the way. Try to learn from all those mistakes so you do not make them again.